National University




MKT448 Not-For-Profit Marketing

Lead Faculty: Dr. Ramon Corona

Course Description

A study of the marketing dynamics of Not-For-Profit organizations in which multiple groups, often with conflicting goals and needs, must be simultaneously satisfied for organizational success. A particular emphasis is placed on the identification and attraction of funding sources in the community.

Learning Outcomes

  • Analyze various types of Non-profit entities and their functional attributes.
  • Discuss the various advantages and disadvantages of a non-profit vs. a for profit business.
  • Explain how a non-profit should market itself in order to attract donations and other sources of funds.
  • Evaluate the ethical and legal issues surrounding non-profit organizations in today's market envvironment.
  • Demonstrate a clear understanding of marketing in attracting: Staff, Volunteers, and Board of Directors.

Prerequisite