Master of Arts in Strategic Communication
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Master of Arts in Strategic Communication
If you have excellent writing skills and the capacity to influence others with your words, you might be a strong candidate for a career in strategic communications. National University’s Master’s in Strategic Communications is designed to teach you how to develop and implement marketing communications strategies that meet client-specific goals.
As a Strat Comms professional, you’ll use principles of persuasion to craft and adapt messaging to different audiences and media platforms. You’ll develop the skills necessary to effectively evaluate corporate communication strategies, write compelling messages and press releases, and implement messaging across traditional and emerging channels, such as social media, podcasts, and mobile media.
Help Organizations Develop a Consistent Voice Across Corporate Communications
NU’s online Master’s in Strategic Communications is designed to develop effective, strategically sophisticated professionals who possess the full complement of analytical and practical tools to lead communication efforts. It fosters strategic thinking, logical analysis, and solution generation. Our highly skilled, professionally connected faculty will help you develop a portfolio relevant to the needs of today’s strategic communications professionals.
Perhaps best of all, taking one course at a time, you can complete NU’s Master’s in Strategic Communications degree in just 10 months.
The Western Association of Schools and Colleges (WASC) accredits public and private schools, colleges, and universities in the U.S.
Program Learning Outcomes
As a graduate of National University’s Master of Arts in Strategic Communications program, you’ll understand how to:
- Produce multi-audience, multichannel communication campaign planning documents
- Manage communication campaigns by producing budgets, task lists, and schedules
- Apply formative research to develop communication campaigns and messages
- Create persuasive campaigns that meet professional ethical standards
- Evaluate communication campaigns by conducting summative research
- Deliver professional communication presentations online
- Demonstrate leadership and collaborative skills by participating in group tasks and presentations as a leader and team member
Hear From Our Faculty
Learn more about the master’s degree in Strategic Communication at National University.
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“The BPA program at National University has been a profound experience, expanding my understanding of topics relating to urban environment, government operations, and even social justice. The program encompasses the foundations of the public sector while also empowering students with the knowledge to make positive contributions in their future endeavors.”
-Erika Torres, Class of 2021
Frequently Asked Questions
A career-focused master’s in strategic communications will prepare you with the theoretical and practical approaches to developing strategic communications programs that enable organizations to meet their goals and objectives. Each course in NU’s 10-month, online program provides an essential stepping stone on the way to planning, executing, and evaluating effective strategic communications efforts.
At the completion of the program, graduates will emerge with a deep understanding of the theories of communication and persuasion, an ability to lead and participate in the team development of organizational communication strategies, and the practical skills to plan, produce, and evaluate strategic communications programs and campaigns.
Strategic communications is an umbrella term used to describe multidisciplinary activities including public relations, management communication, and advertising. Careers in these areas require advanced writing skills to define an organization’s messaging strategy clearly and effectively and will often entail tasks like audience analysis, goal-setting, and other functions critical to fulfilling a company’s mission.
Learn more, about strategic communications.
In this growing and increasingly important field, professionals with advanced writing and communication skills are tasked with roles and responsibilities that include crafting an organization’s internal and corporate communications, media relations, marketing, fundraising, and public relations, including press releases and newsletters. They may also be responsible for communicating an organization’s public policies and managing crisis communications.*
* SOURCE: Emsi Labor Analyst- Report. Emsi research company homepage at https://www.economicmodeling.com/company/ (Report viewed: May 2, 2022. DISCLAIMER: The data provided is for Informational purposes only. Emsi data and analysis utilizes government sources to provide insights on industries, demographics, employers, in-demand skills, and more to align academic programs with labor market opportunities. Cited projections may not reflect local or short-term economic or job conditions and do not guarantee actual job growth. Current and prospective students should use this data with other available economic data to inform their educational decisions.
Strategic communications generally requires more advanced writing skills and a multidisciplinary understanding of how to create consistent, targeted messaging that expresses an organization’s desired positioning and long-term goals. Strategic communications professionals must have the knowledge and skills to influence, advance, and sustain an organization’s mission.
The Key Grant Scholarship
Do you qualify for a needs-based scholarship? Learn more about the NU Key Grant Scholarship and other scholarship opportunities to unlock the door to your dreams!
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