Bachelor of Arts in
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Take the Art of Communication to a Professional Level
Gain in-demand strategic thinking and communication skills by earning a Bachelor of Arts in Strategic Communications at NU. In the strategic communication degree program, you will learn how to help organizations develop a unique voice for use in presentations, print, broadcast, and digital media in a wide variety of fields, such as public relations, advertising, marketing, and corporate communication.
Courses within the BA in Strategic Communication program include academic work, case studies, and hands-on experience creating messages across media platforms. Upon completion of the program, you will be well-prepared to pursue a career that involves developing marketing strategies, project planning, project management, content creation, and leadership.
The Western Association of Schools and Colleges (WASC) accredits public and private schools, colleges, and universities in the U.S.
Program Learning Outcomes
- Develop communication campaign messaging strategies
- Apply persuasion theory to communication campaigns and media messages
- Create content that fulfills strategic communications campaign objectives
- Collaborate with others in creating strong, strategic messaging
- Apply research data to guide the development of strategic communication campaigns and messages
- Develop multi-platform, multi-public message dissemination plans
- Create mobile apps for PR and marketing
Hear From Our Faculty
Watch this video to hear from Dr. Melinda Campbell from the Department of Arts & Humanities discuss the BA in Strategic Communication program and what to expect.
“In addition to learning traditional communication, critical thinking, and persuasion skills that employers seek, Bachelor of Arts in Strategic Communications students learn to monetize social media, build websites, build apps, and use those assets to construct and execute PR, marketing, or advertising campaigns.”
-Louis E. Rumpf, EdD, Academic Program Director, Strategic Communications BA Program
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Successful completion and attainment of National University degrees do not lead to automatic or immediate licensure, employment, or certification in any state/country. The University cannot guarantee that any professional organization or business will accept a graduate’s application to sit for any certification, licensure, or related exam for the purpose of professional certification.
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