Bachelor of Arts in Digital Media Design

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Bachelor of Arts in Digital Media Design

Degree:

Bachelor of Arts in Integrated Marketing Communications Degree

Application:

$0 application fee. No essays/exams.

Have a hand in shaping the way the modern world works, learns, communicates, and plays with a Bachelor of Arts in Digital Media Design. Social networks, games, animation, and instructional content all rely on the expertise of digital media designers to engage users and guide their experience. This Bachelor of Arts Digital Media program provides hands-on experience using the very latest tools and technologies that make up the current media arts workspace. As a student in the digital media design degree, you’ll be on top of the latest methodologies used for visual communication in business, marketing, education, and entertainment.

The knowledge and experience gained in digital media design courses prepare you for a transmedia, visually literate future that incorporates web design, audio, video, special effects, layout and design, image creation and editing, and game design.

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Degree Requirements

To receive a Bachelor of Arts degree with a Major in Digital Media Design, students must complete at least 180 quarter units as articulated below, 45 of which must be completed in residence at National University, 76.5 of which must be completed at the upper-division level and a minimum 69 units of the University General Education requirements. The following courses are specific degree requirements. In the absence of transfer credit, students may need to take additional general electives to satisfy the total units for the degree.

National University awards credit in quarter units, with each academic year divided into four 12-week quarters. 

Each quarter is made up of three 4-week classes, with one class per month. Under the current policy, 4.5 units of credit are awarded for courses.

Preparation for the Major

2 Courses

4.5 Quarter Units

Prerequisite: ENG 102 with a minimum grade of C. Students must have proven college level writing skills to be successful in their written assignments in the program.

The course introduces students to movements and theories of art and graphic design that will be utilized in the creation of digital media assets. The course includes design tools and principles of digital media and their impact on culture.

4.5 Quarter Units

Prerequisite: ENG 102 with a minimum grade of C. Students must have proven college level writing skills to be successful in their written assignments in the program.; MUL 201 with a minimum grade of C. Students must have proven competency level to be successful in the more advanced subjects in the program.

This course is an introduction to visual storytelling where students appreciate and learn visual narrative concepts through project-based assignments. Students also examine the methods, time periods and cultural influences that impact the creation of visual storytelling.

Students must complete all prep for major course.

Requirements for the Major

14 Courses

4.5 Quarter Units

Prerequisite: ENG 102; MUL 201 with a minimum grade of C. Students must have proven competency level to be successful in the more advanced subjects in the program. ; MUL 203 with a minimum grade of C. Students must have proven competency level to be successful in the more advanced subjects in the program.

The course covers concepts and tools used to create content through vector drawing tools for web, print, and mobile platforms.

4.5 Quarter Units

Prerequisite: ENG 102 with a minimum grade of C. Students must have proven college level writing skills to be successful in their written assignments in the program.; MUL 201 Students must have proven competency level to be successful in the more advanced subjects in the program. ; MUL 203 Students must have proven competency level to be successful in the more advanced subjects in the program.

Students receive in-depth training in image composition and raster image editing.

4.5 Quarter Units

Prerequisite: ENG 102 with a minimum grade of C. Students must have proven college level writing skills to be successful in their written assignments in the program.; MUL 201 with a minimum grade of C. Students must have proven competency level to be successful in the more advanced subjects in the program. and MUL 203 with a minimum grade of C. Students must have proven competency level to be successful in the more advanced subjects in the program.

The course prepares students to create and design digital content for electronic publication.

4.5 Quarter Units

Prerequisite: ENG 102 with a minimum grade of C. Students must have proven college level writing skills to be successful in their written assignments in the program.; MUL 201 with a minimum grade of C. Students must have proven competency level to be successful in the more advanced subjects in the program. ; MUL 203 with a minimum grade of C. Students must have proven competency level to be successful in the more advanced subjects in the program.

Hands-on introduction in the basics of user interface design for various platforms (i.e. web, mobile, etc.). Students will learn all phases of user interface design from conception to final output.

4.5 Quarter Units

Prerequisite: ENG 102 with a minimum grade of C. Students must have proven college level writing skills to be successful in their written assignments in the program.; MUL 201 with a minimum grade of C. Students must have proven competency level to be successful in the more advanced subjects in the program. ; MUL 203 with a minimum grade of C. Students must have proven competency level to be successful in the more advanced subjects in the program.

Students will get hands-on training utilizing the principles and techniques of web design within the digital media industry. The course is an in-depth study of effective web page design using structured markup languages, and efficient site architecture. Students will engage in projects in content development, navigation, and usability (ie: UX – user experience) and deployment.

4.5 Quarter Units

Prerequisite: Students must have proven college level writing skills to be successful in their written assignments in the program.; MUL 201 with a minimum grade of C. Students must have proven competency level to be successful in the more advanced subjects in the program. and MUL 203 with a minimum grade of C. Students must have proven competency level to be successful in the more advanced subjects in the program.

The course provides training in creating scalable and interactive 2-D vector based objects.

4.5 Quarter Units

A hands-on, project based exploration of the use of still and video cameras in production. Focus will be on a balance between the technical and the aesthetic. Essential camera functions are well known and timeless as the technology for image capture and replication advances rapidly.

4.5 Quarter Units

Prerequisite: ENG 102 with a minimum grade of C. Students must have proven college level writing skills to be successful in their written assignments in the program.; MUL 201 with a minimum grade of C. Students must have proven competency level to be successful in the more advanced subjects in the program. and MUL 203 with a minimum grade of C. Students must have proven competency level to be successful in the more advanced subjects in the program.

The course is designed to utilize within-subject design research strategies when conducting an applied behavior analytical experiment.

4.5 Quarter Units

Prerequisite: ENG 102; COM 220

A hands-on course in motion graphics for broadcast, video, and film; the course presents the current software tools used to build and deliver motion graphics. Apply concepts and techniques of compositing layers of computer-generated imagery and live action video, special effects, camera movements and cinematic points of view, as well as the design of titling and motion imagery. Survey works of professional animators, directors, and producers to demonstrate industry-standard techniques.

4.5 Quarter Units

Prerequisite: ENG 102 with a minimum grade of C. Students must have proven college level writing skills to be successful in their written assignments in the program.; MUL 201 with a minimum grade of C. Students must have proven competency level to be successful in the more advanced subjects in the program. ; MUL 203 with a minimum grade of C. Students must have proven competency level to be successful in the more advanced subjects in the program.; MUL 461 with a minimum grade of C. This is an advanced level class, which requires students to complete the prior class in the sequence (MUL 461) before beginning this class.

Students will continue their progress from the previous course and build on their competencies. Focus will be on tracking, chroma keying, rotoscoping, and compositing.

4.5 Quarter Units

Prerequisite: ENG 102 with a minimum grade of C. Students must have proven college level writing skills to be successful in their written assignments in the program.; MUL 201 with a minimum grade of C. Students must have proven competency level to be successful in the more advanced subjects in the program. ; MUL 203 with a minimum grade of C. Students must have proven competency level to be successful in the more advanced subjects in the program.

Computer-aided digital audio creation used in DVD, video, and Web authoring. Students learn basic music theory and composition practices applied to digital audio production, utilizing professional software tools used in the field, as well as hardware applications. Covers file management and compression for specific delivery mediums. The course is an exploration into role audio has in digital media and the process of editing and creating digital audio for numerous platforms. Topics include Sound Effects (SFX), musical score, and narration.

4.5 Quarter Units

Prerequisite: ENG 102; MUL 201 with a minimum grade of C. Students must have proven competency level to be successful in the more advanced subjects in the program. and MUL 203 with a minimum grade of C. Students must have proven competency level to be successful in the more advanced subjects in the program.

The course provides students with exposure to all phases of video game design from concept to completion. Steps include pre-production, completion of a game design document, prototyping, 3-D modeling, and animation.

4.5 Quarter Units

Prerequisite: ENG 102 with a minimum grade of C. Students must have proven college level writing skills to be successful in their written assignments in the program.; MUL 201 with a minimum grade of C. Students must have proven competency level to be successful in the more advanced subjects in the program. ; MUL 203 with a minimum grade of C. Students must have proven competency level to be successful in the more advanced subjects in the program.

Hands-on application of 3-D graphics and modeling techniques. Produce basic 3-D elements and apply materials, textures and lighting for film, video, print and gaming applications.

4.5 Quarter Units

Prerequisite: ENG 102; MUL 201 with a minimum grade of C. Students must have proven competency level to be successful in the more advanced subjects in the program. and MUL 203 with a minimum grade of C. Students must have proven competency level to be successful in the more advanced subjects in the program.

In-depth, hands-on application of game development engines and Augmented and Virtual Reality systems.

Final Project for the Major

2 Courses

4.5 Quarter Units

Prerequisite: ENG 102 with a minimum grade of C. Students must have proven college level writing skills to be successful in their written assignments in the program.; MUL 300; MUL 203; MUL 308; MUL 309; MUL 312; MUL 316; MUL 345; MUL 353; MUL 356; MUL 365; MUL 372; MUL 375; MUL 390; MUL 461; MUL 462; MUL 465

This course is an opportunity to go in-depth, on a topic covered in the program. Students will select a topic (with instructor approval) and complete all phases of production (conception, design, development, launch and post assessment).

4.5 Quarter Units

Prerequisite: ENG 102; MUL 201; MUL 203; MUL 308; MUL 309; MUL 312; MUL 316; MUL 345; MUL 353; MUL 356; MUL 365; MUL 372; MUL 375; MUL 390; MUL 461; MUL 462; MUL 465

This course is an opportunity to in-depth on a topic covered in the program. Students will select a topic (with instructor approval) and complete all phases of production (conception, design, development, launch and post assessment). The student may use the class as a continuation of the project in MUL 483 or for a new project.

Thesis Course

1 Course

Prior to beginning the Thesis Course sequence, students must have completed and passed all requirements for the Major, as well as the Final Project courses before being placed into this sequence.

4.5 Quarter Units

Prerequisite: ENG 102; MUL 201; MUL 203; MUL 308; MUL 309; MUL 312; MUL 316; MUL 345; MUL 353; MUL 356; MUL 365; MUL 372; MUL 375; MUL 390; MUL 461; MUL 462; MUL 465; MUL 483; MUL 485

In this two-month capstone course, students assemble a portfolio of their best work from previous Digital Media Design courses and edit/polish those pieces until they are suitable to show a prospective industry employer. Students will also submit a written thesis documenting their creative journey in the program. Grading is H, S or U only.

Career Outlook

Data Source: The career outcomes data presented is sourced from Lightcast, which provides insights based on real-time job postings, public datasets, and analytics. Lightcast derives its data from sources such as the Bureau of Labor Statistics (BLS), the Quarterly Census of Employment and Wages (QCEW), and the Occupational Employment Statistics (OES). While accurate and reliable, this data reflects general labor market trends and may not represent individual outcomes or specific local conditions. For more details on Lightcast’s methodology, visit their Data Overview.

The Bachelor of Arts in Digital Media Design degree will prepare you for careers such as:

  • Top Jobs in this field
  • Median Salary (USA)
  • JOB Openings (USA)
  • Web and Digital Interface Designers
  • $92,172 avg. salary (USA)
  • 13,639 job openings (past yr.) past year
Design digital user interfaces or websites. Develop and test layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices. May use web framework applications as well as client-side code and processes. May evaluate web design following web and accessibility standards, and may analyze web use metrics and optimize websites for marketability and search engine ranking. May design and test interfaces that facilitate the human-computer interaction and maximize the usability of digital devices, websites, and software with a focus on aesthetics and design. May create graphics used in websites and manage website content and links.
Median Salary:
$92,172 annual +91% above US average
Job Openings:
13,639 past year
Salary Range:
  • Low
    $43,947
  • Medium
    $92,172
  • High
    $171,378

Most desired skills

  1. User Experience (UX)
  2. User Experience (UX) Design
  3. User Interface (UI)
  4. Prototyping
  5. Figma (Design Software)
  6. Wireframing
  7. User Research

Top companies hiring for this role

  • Unclassified
  • Amazon
  • Ford
  • Wolters Kluwer
  • Google
  • Merit America
  • JPMorgan Chase
  • Film and Video Editors
  • $62,178 avg. salary (USA)
  • 5,096 job openings (past yr.) past year
Edit moving images on film, video, or other media. May work with a producer or director to organize images for final production. May edit or synchronize soundtracks with images.
Median Salary:
$62,178 annual +29% above US average
Job Openings:
5,096 past year
Salary Range:
  • Low
    $28,074
  • Medium
    $62,178
  • High
    $168,058

Most desired skills

  1. Adobe Premiere Pro
  2. Video Editing
  3. Adobe After Effects
  4. Post-Production
  5. Motion Graphics
  6. Adobe Photoshop
  7. Video Production

Top companies hiring for this role

  • Unclassified
  • Lumen Technologies
  • Pmi 2.0
  • Sinclair Broadcast Group
  • Confluent
  • Fox News Network
  • Tiktok

Program Learning Outcomes

Learn the key skills to help you excel in your field of study.

  • Develop a personal vision in the creation of original multimedia content.
  • Examine current trends and key technologies in the media industry.
  • Demonstrate oral, visual, and written communication skills with clients, project managers, and media production team members.
  • Describe and implement the phases of media production, from the initial planning to the final delivery of a professional product.
  • Explain the legal and ethical issues related to media production and distribution.
  • Create active and interactive content with graphics, animation, sound, and video using media authoring software.
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Admissions

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More about transferring to NU.

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To that end, we’ve simplified and streamlined our application process, so you can get enrolled in your program right away. Because we accept and review applications year round, you can begin class as soon as next month, depending on your program and location of choice.

Learn more about undergraduate, graduate, military, and international student admissions, plus admissions information for transfer students. You can also learn more about our tuition rates and financial aid opportunities.

To speak with our admissions team, call (855) 355-6288 or request information and an advisor will contact you shortly. If you’re ready to apply, simply start your application today.

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Scholarships and Financial Aid

National University is dedicated to making higher education affordable, as well as accessible. Through NU scholarship offerings, eligible students are able to reduce the financial burden of college, start classes sooner, and finish their programs faster while focusing on achieving their goals.

Accreditations

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The Western Association of Schools and Colleges (WASC) accredits public and private schools, colleges, and universities in the U.S.

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Why National University?

We’re proud to be a Veteran-founded, San Diego-based nonprofit. Since 1971, our mission has been to provide accessible, achievable higher education to adult learners.

Today, we educate students from across the U.S. and around the globe, with over 240,000 alumni worldwide.

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“National University has impacted my career. You can immediately apply what you learn in class to your business.”

Francisco R.,

Class of 2016

What makes a degree
with National University unique?

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Committed to serving those who serve — diverse resources and support for veterans and family. Military and Veteran Admissions.

Mentoring Network

Individual student and alumni career guidance, professional development opportunities, and customized career support.

Transfer Students Welcome

NU makes it easy to get your degree, even if you started it with another university. Learn more about transferring to NU.

Accelerate Your Career With NU

At National University, you’re part of a family. As a student, you’ll have the support of staff, faculty members, students, and alumni who will be there with you every step of the way, cheering you on as you pursue your goals.

Our network of 240,000 alumni is a large global community that provides our graduates with the professional connections to get a leg up in your new career.

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FAQs

A Bachelor of Digital Media Design is an undergraduate degree program that focuses on the creation and design of digital media content, including graphics, websites, animations, videos, and other multimedia projects. The program provides students with the skills and knowledge necessary to design and develop effective digital media content for a variety of industries.

Digital media design is the process of creating visual and interactive content for various digital platforms, such as websites, mobile apps, video games, social media, and more. It involves using software tools and technologies to design and develop multimedia content that engages and communicates with the audience.

The job prospects after completing a Bachelor of Digital Media Design program are diverse and plentiful, as digital media design skills are in high demand across a variety of industries. Graduates may find employment as graphic designers, web designers, UX/UI designers, multimedia specialists, digital marketers, social media managers, video editors, game designers, and more. The job market is expected to continue growing as digital technologies become increasingly important in our daily lives.

The Bachelor of Arts in Digital Media Design consists of courses that prepare students for a broad range of positions requiring a background in digital graphic design, web design, video, and audio production and post-production, video gaming, and virtual and augmented reality.

A graduate with a BA in Digital Media Design will obtain skills and competencies to excel in various fields including, but not limited video gaming, video & audio production, motion graphics, and web. Job opportunities* may include:

  • Art Director
  • Web Designer
  • Game Designer
  • Video Editor
  • Journalist
  • Photographer
  • Educational & Instructional Designer
  • Social Media Specialist

*Sources

Program Disclosure

Successful completion and attainment of National University degrees do not lead to automatic or immediate licensure, employment, or certification in any state/country. The University cannot guarantee that any professional organization or business will accept a graduate’s application to sit for any certification, licensure, or related exam for the purpose of professional certification.

Program availability varies by state. Many disciplines, professions, and jobs require disclosure of an individual’s criminal history, and a variety of states require background checks to apply to, or be eligible for, certain certificates, registrations, and licenses. Existence of a criminal history may also subject an individual to denial of an initial application for a certificate, registration, or license and/or result in the revocation or suspension of an existing certificate, registration, or license. Requirements can vary by state, occupation, and/or licensing authority.

NU graduates will be subject to additional requirements on a program, certification/licensure, employment, and state-by-state basis that can include one or more of the following items: internships, practicum experience, additional coursework, exams, tests, drug testing, earning an additional degree, and/or other training/education requirements.

All prospective students are advised to review employment, certification, and/or licensure requirements in their state, and to contact the certification/licensing body of the state and/or country where they intend to obtain certification/licensure to verify that these courses/programs qualify in that state/country, prior to enrolling. Prospective students are also advised to regularly review the state’s/country’s policies and procedures relating to certification/licensure, as those policies are subject to change.

National University degrees do not guarantee employment or salary of any kind. Prospective students are strongly encouraged to review desired job positions to review degrees, education, and/or training required to apply for desired positions. Prospective students should monitor these positions as requirements, salary, and other relevant factors can change over time.

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