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Bachelor of Science in Marketing

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Learn How to Build Brands and Market Products in Today’s Complex Business World

In today’s global marketplace, effectively generating interest in a company’s brands, products, and services requires an industry-current mix of strategy, research, data analytics, and a multi-platform execution of key marketing tactics. Equipped with up-to-date knowledge and skills in the latest communication technologies and marketing fundamentals, focused professionals can pursue a broad range of careers, from brand managers and advertising executives to public relations specialists, content marketers, and market research analysts.

National University’s online Bachelor of Science in Marketing degree challenges you to develop a deep understanding of traditional and emerging marketing concepts within the ever-changing framework of current global business conditions. Coursework is designed to help you develop a keen understanding of how to design, manage, and evaluate marketing campaigns for organizations in every industry. You’ll also be challenged to think strategically and sharpen your communication skills.

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Course Details

Course Listing

Preparation for the Major

  • 8 courses; 31.5 quarter units

*May be used to meet General Education requirements. MNS 205 can be waived if students have
transfer credits for college algebra and/or calculus (the equivalent of MTH 216A and MTH 216B, or MTH 220). MNS 205 must be taken if students do not have transfer credits for MNS 205 or MTH 216A and MTH 216B or MTH 220.

Marketing Requirements

  • 16 courses; 72 quarter units

Degree and Course Requirements

To receive a Bachelor of Science in Marketing, students must complete at least 180 quarter units as articulated below, 45 of which must be completed in residence at the National University, 76.5 of which must be completed at the upper-division level, and a minimum of 69 units of the University General Education requirements. In the absence of transfer credit, additional general electives may be necessary to satisfy the total units for the degree. The following courses are specific degree requirements. Refer to the section on undergraduate admission procedures for specific information regarding admission and evaluation. All students receiving an undergraduate degree in Nevada are required by State Law to complete a course in Nevada Constitution.

Program Learning Outcomes

Upon successful completion of National University’s BS in Marketing, you’ll be able to:

  • Apply a strategic-change leadership mindset to decision-making in an ever-changing global marketplace.
  • Demonstrate a deep understanding of traditional and emerging marketing concepts within the ever-changing framework of current global business conditions.
  • Employ decision making techniques (data analytics, information flows, and statistical methods) to make informed and smart marketing decisions.
  • Exercise strong technical skills to drive marketing benefits across the organization.
  • Explore global marketing plan principles to optimize key marketing and financial metrics that maintain social, ethical, and environmental responsibilities.

NU’s BS in Marketing offers you a market-relevant path to understanding today’s ever-evolving marketplace and how to effectively generate interest in a company’s brand, products, and services. According to the Bureau of Labor Statistics, highly skilled marketing managers will be sought after for their advice on crafting pricing strategies and finding new ways to reach customers. About 35,300 openings for advertising, promotions, and marketing managers are projected by 2031, which is faster than the average for all occupations.*

* Source:

NU’s online BS in Marketing program focuses on helping you develop a deep understanding of how to design, manage, and evaluate marketing campaigns for a company’s brands, products and services. As your body of knowledge develops, you’ll build sharply honed, market-relevant skills in communication, decision-making, problem-solving, and leadership. By the time you graduate, you’ll have what it takes to pursue a broad range of in-demand positions, including:

  • Advertising, Promotion, or Marketing Manager
  • Advertising Sales Agent
  • Market Research Analyst
  • Public Relations Manager
  • Sales Manager

As a marketing manager with industry-relevant training and skills, you’ll be in demand for positions with a median annual wage of $135,030, with the highest 10 percent earning more than $208,000.**

* Source:


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Class of 2016

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Program Disclosure

Successful completion and attainment of National University degrees do not lead to automatic or immediate licensure, employment, or certification in any state/country. The University cannot guarantee that any professional organization or business will accept a graduate’s application to sit for any certification, licensure, or related exam for the purpose of professional certification.

Program availability varies by state. Many disciplines, professions, and jobs require disclosure of an individual’s criminal history, and a variety of states require background checks to apply to, or be eligible for, certain certificates, registrations, and licenses. Existence of a criminal history may also subject an individual to denial of an initial application for a certificate, registration, or license and/or result in the revocation or suspension of an existing certificate, registration, or license. Requirements can vary by state, occupation, and/or licensing authority.

NU graduates will be subject to additional requirements on a program, certification/licensure, employment, and state-by-state basis that can include one or more of the following items: internships, practicum experience, additional coursework, exams, tests, drug testing, earning an additional degree, and/or other training/education requirements.

All prospective students are advised to review employment, certification, and/or licensure requirements in their state, and to contact the certification/licensing body of the state and/or country where they intend to obtain certification/licensure to verify that these courses/programs qualify in that state/country, prior to enrolling. Prospective students are also advised to regularly review the state’s/country’s policies and procedures relating to certification/licensure, as those policies are subject to change.

National University degrees do not guarantee employment or salary of any kind. Prospective students are strongly encouraged to review desired job positions to review degrees, education, and/or training required to apply for desired positions. Prospective students should monitor these positions as requirements, salary, and other relevant factors can change over time.