MKT449 Predictive Analytics
Lead Faculty: Dr. Ramon Corona
Course Description
Data is everywhere, but knowledge is precious. Organizations use predictive analytics to find patterns in massive amounts of data, then use the patterns to identify new markets and new ways of addressing existing markets. Students will learn how to use software to extract and analyze data, find patterns and interpret the results to develop marketing strategies and messages for traditional and Web 2.0 media.
Learning Outcomes
- Explain the use of predictive analytics in marketing
- Apply predictive analytics results to strategic marketing decision making.
- Prepare and analyze quantitative data.
- Transform data into structured relational tables.
- Identify meaningful patterns and correlation among data.
- Interpret results by comparing outcomes to test data.
- Apply predictive analytics results to create competitive advantage in marketing.
- Interpret and present results of predictive analytics research.
