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General Course Information for GMB696S: Proyecto MBA

Course: GMB696S - Proyecto MBA
Textbook: For the correct edition of the textbook assigned to a specific class, go to:

Course Prerequisite(s):
Course Description: Trabajando en equipos o en forma individual, y bajo la tutela de un asesor acadand#xe9;mico, los estudiantes clarifican los temas de investigaciand#xf3;n e identifican las fuentes y recursos necesarios para recopilar datos e informaciand#xf3;n, a fin de preparar su proyecto final de grado. Posteriormente, los estudiantes recopilan datos, desarrollan y presentan su investigaciand#xf3;n en forma escrita a la organizaciand#xf3;n-cliente (cuando aplique), y al instructor para ser evaluada.
Course Learning Outcomes:
  • a) Plan de Negocios En este proyecto, el estudiante: 1. Redactarand#xe1; un plan de negocios detallado para una nueva empresa o propondrand#xe1; un cambio de estrategia para un negocio existente. 2. Recabarand#xe1; y analizarand#xe1; la informaciand#xf3;n pertinente 3.Prepararand#xe1; una presentaciand#xf3;n oral para el asesor y para la clase b) Investigaciand#xf3;n de Negocios aplicada: En este proyecto, el estudiante: 1. Redactarand#xe1; de forma detallada un proyecto/documento de investigaciand#xf3;n. 2.Definirand#xe1; un problema especand#xed;fico de investigaciand#xf3;n 3.Llevarand#xe1; a cabo una revisiand#xf3;n documental completa concerniente al estudio y los mand#xe9;todos utilizados en el proyecto 4.Diseand#xf1;arand#xe1; y pondrand#xe1; en prand#xe1;ctica un plan metodoland#xf3;gico adecuado (identificaciand#xf3;n de muestras/identificaciand#xf3;n de negocios; instrumentaciand#xf3;n y/o fuentes de informaciand#xf3;n; procedimientos) 5.Identificarand#xe1; y utilizarand#xe1; el anand#xe1;lisis estadand#xed;stico cuantitativo/cualitativo apropiado 6.Analizarand#xe1; y sintetizarand#xe1; los resultados del anand#xe1;lisis 7.Discutirand#xe1; los hallazgos y harand#xe1; recomendaciones 8.Prepararand#xe1; una presentaciand#xf3;n oral para el asesor y para la clase c) Estudio comparativo En este proyecto, el estudiante: 1.Definirand#xe1; un problema de investigaciand#xf3;n especand#xed;fico para ser utilizado como base de un estudio comparativo de un mand#xed;nimo de tres entidades/organizaciones 2.Llevarand#xe1; a cabo una revisiand#xf3;n documental completa concerniente al estudio y los mand#xe9;todos utilizados en el proyecto 3.Diseand#xf1;arand#xe1; y pondrand#xe1; en prand#xe1;ctica un plan metodoland#xf3;gico adecuado (identificaciand#xf3;n de muestras/identificaciand#xf3;n de negocios; instrumentaciand#xf3;n y/o fuentes de informaciand#xf3;n; procedimientos) 4.Identificarand#xe1; y utilizarand#xe1; anand#xe1;lisis estadand#xed;sticos cuantitativos/cualitativos apropiados 5.Analizarand#xe1; y sintetizarand#xe1; los resultados de los anand#xe1;lisis 6.Discutirand#xe1; los hallazgos y recomendaciones 7.Prepararand#xe1; una presentaciand#xf3;n oral para el equipo docente y para la clase d) Prand#xe1;cticas Profesionales En este proyecto, el estudiante: 1. Obtendrand#xe1; permiso por anticipado de su asesor para participar en prand#xe1;cticas profesionales. 2. Definirand#xe1; cronogramas y objetivos clave para el inicio y la ejecuciand#xf3;n de las actividades del proyecto. 3. Describirand#xe1; and#xed;ntegramente la compaand#xf1;and#xed;a, sus poland#xed;ticas y procedimientos 4.Obtendrand#xe1; una evaluaciand#xf3;n del desempeand#xf1;o por parte de la compaand#xf1;and#xed;a anfitriona al concluir sus prand#xe1;cticas. 5. Harand#xe1; una composiciand#xf3;n de un documento detallado de proyecto, incluyendo los formularios pertinentes, expresando el propand#xf3;sito de los resultados y las conclusiones de las prand#xe1;cticas.

Students with Disabilities:
Students seeking special accommodations due to a disability must submit an application with supporting documentation, as explained under this subject heading in the General Catalog. Instructors are required to provide such accommodations if they receive written notification from the University.

Writing Across the Curriculum:
Students are expected to demonstrate writing skills in describing, analyzing and evaluating ideas and experiences. Written reports and research papers must follow specific standards regarding citations of an author's work within the text and references at the end of the paper. Students are encouraged to use the services of the University's Writing Center when preparing materials.

The following website provides information on APA, MLA, and other writing and citation styles that may be required for term papers and the like:

National University Library:
National University Library supports academic rigor and student academic success by providing access to scholarly books and journals both electronically and in hard copy. Print materials may be accessed at the Library in San Diego or through document delivery for online and regional students. Librarians are available to provide training, reference assistance, and mentoring at the San Diego Library and virtually for online or regional students. Please take advantage of Library resources:


Contact the Library:

  • (858) 541-7900 (direct line)
  • 1-866-NU ACCESS x7900 (toll free)

Use the Library Training Tools (on the Library Homepage) for additional help

  • Recorded class presentations
  • Tutorials & Guides (APA/MLA, Peer-Review, and more)

Plagiarism is the presentation of someone else's ideas or work as one's own. Students must give credit for any information that is not either the result of original research or common knowledge. If a student borrows ideas or information from another author, he/she must acknowledge the author in the body of the text and on the reference page. Students found plagiarizing are subject to the penalties outlined in the Policies and Procedures section of the University Catalog, which may include a failing grade for the work in question or for the entire course. The following is one of many websites that provide helpful information concerning plagiarism for both students and faculty:

Ethical behavior in the classroom is required of every student. The course will identify ethical policies and practices relevant to course topics.

Students are expected to be competent in using current technology appropriate for this discipline. Such technology may include word processing, spreadsheet, and presentation software. Use of the internet and e-mail may also be required.

Learning to work with and value diversity is essential in every class. Students are expected to exhibit an appreciation for multinational and gender diversity in the classroom.

As a diverse community of learners, students must strive to work together in a setting of civility, tolerance, and respect for each other and for the instructor. Rules of classroom behavior (which apply to online as well as onsite courses) include but are not limited to the following:

  • Conflicting opinions among members of a class are to be respected and responded to in a professional manner.
  • Side conversations or other distracting behaviors are not to be engaged in during lectures, class discussions or presentations
  • There are to be no offensive comments, language, or gestures