National University

General Course Information for GMB674S: Estrategias Competitivas Globa

Course: GMB674S - Estrategias Competitivas Globa
Textbook: For the correct edition of the textbook assigned to a specific class, go to:

Course Description: Utiliza las teorías estratégicas y económicas para analizar el comportamiento competitivo de las organizaciones. Capacita al estudiante en la valoración de las opciones estratégicas implementadas por las organizaciones en el entorno dinámico y competitivo de los negocios globales. El curso examina también el impacto de las opciones de negocios en la supervivencia y rentabilidad de una organización, mediante la toma de decisiones utilizando programas de simulación o equivalentes. El entorno competitivo es analizado en función de los factores culturales, económicos, sociales, legales, políticos y tecnológicos.
Course Learning Outcomes:
  • Preparar e implementar un plan estratégico para una organización.
  • Evaluar la competitividad de la industria y analizar una posición competitiva de las organizaciones dentro de esa industria.
  • Desarrollar un plan de implementación estratégica para incluir una propuesta con relación a: presupuesto, tiempo de entrega, asignación de responsabilidades.
  • Evaluar la dinámica competitiva del mercado de un producto.
  • Emplear tecnología actual para investigar y presentar comunicaciones comerciales éticas escritas y orales.
Specified Program Learning Outcomes:
  • Comparar el uso de las habilidades de Liderazgo y Negociaciones en un entorno global. (Judge leadership and negotiation skills in a changing Global environment)
  • Diseñar y administrar alianzas y socios internacionales. (Design and manage international partnerships and alliances)
  • Evaluar y analizar las situaciones de negocios en un contexto global para desarrollar estrategias y planes adecuados. (Evaluate and analyze business situations in a global setting to develop appropriate strategies and plans)
  • Formular decisiones de negocios éticas y apoyar un ambiente de negocios justo e incluyente. (Formulate ethical business decisions and support a fair and engaging business environment)

Students with Disabilities:
Students seeking special accommodations due to a disability must submit an application with supporting documentation, as explained under this subject heading in the General Catalog. Instructors are required to provide such accommodations if they receive written notification from the University.

Writing Across the Curriculum:
Students are expected to demonstrate writing skills in describing, analyzing and evaluating ideas and experiences. Written reports and research papers must follow specific standards regarding citations of an author's work within the text and references at the end of the paper. Students are encouraged to use the services of the University's Writing Center when preparing materials.

The following website provides information on APA, MLA, and other writing and citation styles that may be required for term papers and the like:

National University Library:
National University Library supports academic rigor and student academic success by providing access to scholarly books and journals both electronically and in hard copy. Print materials may be accessed at the Library in San Diego or through document delivery for online and regional students. Librarians are available to provide training, reference assistance, and mentoring at the San Diego Library and virtually for online or regional students. Please take advantage of Library resources:


Contact the Library:

  • (858) 541-7900 (direct line)
  • 1-866-NU ACCESS x7900 (toll free)

Use the Library Training Tools (on the Library Homepage) for additional help

  • Recorded class presentations
  • Tutorials & Guides (APA/MLA, Peer-Review, and more)

Plagiarism is the presentation of someone else's ideas or work as one's own. Students must give credit for any information that is not either the result of original research or common knowledge. If a student borrows ideas or information from another author, he/she must acknowledge the author in the body of the text and on the reference page. Students found plagiarizing are subject to the penalties outlined in the Policies and Procedures section of the University Catalog, which may include a failing grade for the work in question or for the entire course. The following is one of many websites that provide helpful information concerning plagiarism for both students and faculty:

Ethical behavior in the classroom is required of every student. The course will identify ethical policies and practices relevant to course topics.

Students are expected to be competent in using current technology appropriate for this discipline. Such technology may include word processing, spreadsheet, and presentation software. Use of the internet and e-mail may also be required.

Learning to work with and value diversity is essential in every class. Students are expected to exhibit an appreciation for multinational and gender diversity in the classroom.

As a diverse community of learners, students must strive to work together in a setting of civility, tolerance, and respect for each other and for the instructor. Rules of classroom behavior (which apply to online as well as onsite courses) include but are not limited to the following:

  • Conflicting opinions among members of a class are to be respected and responded to in a professional manner.
  • Side conversations or other distracting behaviors are not to be engaged in during lectures, class discussions or presentations
  • There are to be no offensive comments, language, or gestures