Request Information

Please complete the form below, and an admissions advisor will contact you shortly.


Apply Now

Ready to take the next step?

The application process is easy. We accept and review applications year-round, and qualified applicants can begin classes any month of the year, depending on your program and location.

Click Apply Now to get started on the next exciting chapter of your life!

Apply Now

General Course Information for GMB673S: Alianzas Estratand#xe9;gicas Globales

Course: GMB673S - Alianzas Estratand#xe9;gicas Globales
Textbook: For the correct edition of the textbook assigned to a specific class, go to:

Course Description: Este curso utiliza teorand#xed;as econand#xf3;micas y estratand#xe9;gicas para analizar el comportamiento competitivo de las organizaciones. Se pretende que el estudiante sea capaz de evaluar las decisiones estratand#xe9;gicas tomadas por las organizaciones en el ambiente competitivo dinand#xe1;mico del comercio internacional. El curso examina los impactos que las decisiones comerciales tienen en la supervivencia y rentabilidad de una organizaciand#xf3;n. El ambiente competitivo se analiza en tand#xe9;rminos de factores culturales, econand#xf3;micos, sociales, poland#xed;tico-legales y tecnoland#xf3;gicos.
Course Learning Outcomes:
  • Elaborar e implementar un plan de alianza estratand#xe9;gica internacional para una organizaciand#xf3;n.
  • Evaluar a los potenciales socios de la alianza estratand#xe9;gica y determinar las competencias centrales de las compaand#xf1;and#xed;as y su disposiciand#xf3;n para formar alianzas estratand#xe9;gicas.
  • Comprender las diferencias entre el riesgo de relaciand#xf3;n y el riesgo de desempeand#xf1;o al evaluar una potencial alianza estratand#xe9;gica.
  • Desarrollar una estrategia corporativa para la creaciand#xf3;n de una alianza estratand#xe9;gica internacional, incluyendo una propuesta de Presupuesto, Cronograma, Personal a designar, Alcance de las actividades de la alianza.
  • Evaluar los resultados de las actividades de la alianza estratand#xe9;gica utilizando parand#xe1;metros establecidos por la estructura de la alianza.
  • Emplear software de administraciand#xf3;n de procesos empresariales para realizar mapeo de sistemas, diagramas de flujo de procesos, definiciones del origen de las diferencias y cierre de brechas para eliminar problemas en la administraciand#xf3;n de la alianza.
  • Organizar una funciand#xf3;n de alianza eficaz dentro de una compaand#xf1;and#xed;a para lograr que and#xe9;sta sea mand#xe1;s exitosa en sus actividades relacionadas con la alianza estratand#xe9;gica.
  • Entender el ciclo de vida de las alianzas estratand#xe9;gicas internacionales y la mejor forma de manejar las relaciones durante todas las fases de la combinaciand#xf3;n de la alianza.
Specified Program Learning Outcomes:
    • Evaluar y analizar las situaciones de negocios en un contexto global para desarrollar estrategias y planes adecuados. (Evaluate and analyze business situations in a global setting to develop appropriate strategies and plans)
    • Integrar conceptos y teorías de Mercadotecnia, Liderazgo, Economía, Finanzas y Administración a la solución de problemas y aprovechar oportunidades de negocios. (Integrate Marketing, Leadership, Economics, Finance and Management concepts and theories to solving business problems and taking advantage of Business opportunities)

Students with Disabilities:
Students seeking special accommodations due to a disability must submit an application with supporting documentation, as explained under this subject heading in the General Catalog. Instructors are required to provide such accommodations if they receive written notification from the University.

Writing Across the Curriculum:
Students are expected to demonstrate writing skills in describing, analyzing and evaluating ideas and experiences. Written reports and research papers must follow specific standards regarding citations of an author's work within the text and references at the end of the paper. Students are encouraged to use the services of the University's Writing Center when preparing materials.

The following website provides information on APA, MLA, and other writing and citation styles that may be required for term papers and the like:

National University Library:
National University Library supports academic rigor and student academic success by providing access to scholarly books and journals both electronically and in hard copy. Print materials may be accessed at the Library in San Diego or through document delivery for online and regional students. Librarians are available to provide training, reference assistance, and mentoring at the San Diego Library and virtually for online or regional students. Please take advantage of Library resources:


Contact the Library:

  • (858) 541-7900 (direct line)
  • 1-866-NU ACCESS x7900 (toll free)

Use the Library Training Tools (on the Library Homepage) for additional help

  • Recorded class presentations
  • Tutorials & Guides (APA/MLA, Peer-Review, and more)

Plagiarism is the presentation of someone else's ideas or work as one's own. Students must give credit for any information that is not either the result of original research or common knowledge. If a student borrows ideas or information from another author, he/she must acknowledge the author in the body of the text and on the reference page. Students found plagiarizing are subject to the penalties outlined in the Policies and Procedures section of the University Catalog, which may include a failing grade for the work in question or for the entire course. The following is one of many websites that provide helpful information concerning plagiarism for both students and faculty:

Ethical behavior in the classroom is required of every student. The course will identify ethical policies and practices relevant to course topics.

Students are expected to be competent in using current technology appropriate for this discipline. Such technology may include word processing, spreadsheet, and presentation software. Use of the internet and e-mail may also be required.

Learning to work with and value diversity is essential in every class. Students are expected to exhibit an appreciation for multinational and gender diversity in the classroom.

As a diverse community of learners, students must strive to work together in a setting of civility, tolerance, and respect for each other and for the instructor. Rules of classroom behavior (which apply to online as well as onsite courses) include but are not limited to the following:

  • Conflicting opinions among members of a class are to be respected and responded to in a professional manner.
  • Side conversations or other distracting behaviors are not to be engaged in during lectures, class discussions or presentations
  • There are to be no offensive comments, language, or gestures