MKT443 Introduction to Advertising

Lead Faculty: Dr. Kamlesh Mehta

Course Description

A survey of effective advertising techniques in multiple media (virtual, visual, radio, television) and advertising campaign allocation methods.

Learning Outcomes

  • Discuss the impact of the Internet advertisement.
  • Design an advertising message that gets the attention of the prospective buyer in a segmented population.
  • Select the best media vehicle to market a product or service.
  • Discuss current legal and ethical standards related to the practice in advertising.
  • Relate the influence of cultural diversity on advertising in a global environment.
  • Design a successful advertising campaign consistent with the goals of an organization.
  • Demonstrate a clear understanding of major marketing concepts in writing and orally using proper business communications techniques.
  • Demonstrate the ability to use on-line resources to research and prepare written and oral assignments.