MKT443 Introduction to Advertising

Course Description

A survey of effective advertising techniques in multiple media (virtual, visual, radio, television) and advertising campaign allocation methods.

Discuss the impact of the Internet advertisement.
Design an advertising message that gets the attention of the prospective buyer in a segmented population.
Select the best media vehicle to market a product or service.
Discuss current legal and ethical standards related to the practice in advertising.
Relate the influence of cultural diversity on advertising in a global environment.
Design a successful advertising campaign consistent with the goals of an organization.
Demonstrate a clear understanding of major marketing concepts in writing and orally using proper business communications techniques.
Demonstrate the ability to use on-line resources to research and prepare written and oral assignments.

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