National University




Dr. Ramon Corona

Dr. Ramon Corona
Associate Professor
National University
rcorona@nu.edu
(619) 563-7291

After 20 years of corporate experience as President, CEO and Marketing Director of global companies such as Club Merchandising Inc (International Division of Price Club – now Costco), Grupo Sidek (Mexico), am/pm (part of ARCO group – now BP), Baja Cellular (largest private cellular carrier in Northwest Mexico – now Movistar), and International Learning Group, Dr. Ramon Corona joined National University as Full-time Professor in the School of Business in 2004 to develop the Spanish EMBA, following eight years of teaching as Adjunct Faculty in the areas of Management and Marketing.

Dr. Corona has extensive international exposure teaching Management and Marketing courses as guest Instructor in distinguished universities worldwide including UABC (Tijuana, Mexico), TEC de Monterrey (Tijuana and Mexico State), UNIVA (Guadalajara and Leon, Mexico), Ibero (Tijuana), CETYS (Tijuana) CEIPA (Medellín, Colombia) in Graduate Programs, and also teaches Marketing Strategy in the Doctoral Program in Administration (DBA) at Universidad Autónoma de Baja California (Mexico). He is also a guest Professor of Marketing at Tulane University (New Orleans), in their Postdoctoral Program in Management and Marketing.

Dr. Corona currently teaches Global Marketing, Consumer Behavior, Marketing Management, E-Marketing, Strategic Marketing and Strategic Management courses in the School of Business, and is Lead Faculty for the Global MBA in Spanish language program, as well as the Interim Chair Department of Management and Marketing at National University. He is multicultural and has lived and worked in various cities across Mexico, Italy and the United States, and is fluent in Spanish, Italian, English and French.

ACADEMIC PRESENTATIONS
Corona R. (2002). Online platform produces outstanding results in higher education. Presentation at the IFIP World Computer Congress in Montreal, Canada, on August 26th, 2002.

Corona, R. (2004, September). La Acreditación de Programas Online para América Latina. Presentation at the Association of Mexican Registrars, Guanajuato, Mexico.

Corona, R. (2004, September). El Imperativo de la Globalización. Presentation at the UNIVA University, Graduate Division, Leon, Mexico.

Corona, R. (2004, September). El Imperativo de la Globalización. Presentation at the UNIVA University, Graduate Division, Leon, Mexico.

Corona, R. (2004, November). Las Decisiones Estratégicas del Nuevo Milenio. Presentation at the Universidad Autónoma de Baja California (UABC), Tijuana, Mexico.

Corona, R. (2005, February). Las ventajas y Desventajas de la Educación Online. Presentation at the World Pedagogy 2005 Conference, Havana, Cuba.

Corona, R. (2005, September). Teaching Strategies. Workshop offered to Albany State University to their Peer Tutors Certification Program.

Corona, R. (2006, September). New Models of Strategic Management. Panelist at the Strategic Management Forum. Universidad Autónoma de Baja California (UABC), September 27th, 2006.

Corona R. & Drops, G. (2006, October) . The Challenges of Teaching Online. Presentation at the 6th Congress of Border Pedagogy, Universidad Pedagógica Nacional, Tijuana, Mexico, October 28th, 2006.

Corona, R. (2009) Track Chair for the session The Global Economic Crisis and International Business at the 2009 International Conference on the Global Economic Crisis at the University of Nevada in Las Vegas on June 5th, 2009.

PUBLICATIONS IN CONFERENCE PROCEEDINGS

Corona, R. (2005, February). The Role of the Instructor as an imperative factor in Online Education. Paper presented at the Conference of the American Society of Business and Behavioral Sciences, Las Vegas. NV.

Inoue, M., Rammalingan, R., & Corona, R. (2005, June). Global Ethics, Values and Profitability: A future requirement for Global Business development. Paper presented at the Global Business Development Institute Conference (GBDI), Las Vegas, Nevada.

Corona, R. (2005, June). Online Teaching Strategies for Business Courses in a Global Environment. Paper presented at the Global Business Development Institute Conference (GBDI), Las Vegas, Nevada.

Corona, R. (2006, February). The Impact of effective online teaching strategies for graduate business courses. Paper presented at the Conference of the American Society of Business and Behavioral Sciences, Las Vegas. NV.

Corona, R. & Cunniff, D. (2006, June). Education Without Boundaries: Strengthening Higher Education via Online and ILinc technology. Paper presented at the International Council for Innovation in Higher Education, Panama City.

Corona, R. (2006, July). The Cultural Implications of Online Learning: An Approach for Hispanic Students. Presentation at the 6th International Conference on Knowledge, Culture and Change in Organizations, Prato, Italy.

Corona R. & Drops, G. (2006, October) . The Challenges of Teaching Online. Presentation at the 6th Congress of Border Pedagogy, Universidad Pedagógica Nacional, Tijuana, Mexico, October 28th, 2006.

Corona, R. (2008). Cultural Consideration In Marketing to Latinos. Presented at the NU Second Faculty Research Conference in San Diego, California on September 2, 2008. .

Altamirano, N. & Corona, R. (2008). Evaluating the Marketing Diversification Strategy of a Global National Oil Company in Latin America: PDVSA Under Chavez. Presented at the Association for Global Business Conference in Newport Beach, California on November 20-22, 2008.

Corona, R. (2009). Costco-Addiction: Having Seasonal and Specialty Items Increases Purchasing Frequency. Presented at the 2009 Costa Rica Global Business Conference, San Jose, Costa Rica, May 28th, 2009.

Corona, R. (2009) Track Chair for the session The Global Economic Crisis and International Business at the 2009 International Conference on the Global Economic Crisis at the University of Nevada in Las Vegas on June 5th, 2009.

Corona, R. and Altamirano, N. (2010). Is the Treasure Hunt Strategy Working for Costco? Paper presented at the 2010 Global Conference on Business and Finance, Kona, Hawaii, on January 6th, 2010. Received the Outstanding Research Award for this paper.

Corona, R. (2012) Is Costco Better than Walmart? A Comparative Analysis Based on Enterprise Marketing Efficiency. Paper presented at the 2012 Costa Rica Global Conference on Business and Finance, San Jose, Costa Rica, May 24th, 2012. Best in-session award and publication award.

McCabe M., Corona R. and Weaver R. (2012). Sustainability for Hispanics in California. Do they really care? Paper presented at the 2012 Costa Rica Global Conference on Business and Finance, San Jose, Costa Rica, May 24th, 2012. Publication award.

McCabe M., Corona R., & Weaver R. (2012) Hispanics and their Solar Energy Adoption Patterns. Presented at the World Renewable Energy Forum, Denver, Colorado May 17th, 2012.

JOURNAL PUBLICATIONS
Corona R. & Cunnif, D. (2007). Education without Boundaries: Strengthening Higher Education Partnerships via Online and iLinc Technologies. Published in The International Journal of Innovative Higher Education, Volume 20, 15-18.

Corona R. (2008). Analysis of Student’s Feedback Regarding the Role of the Instructor in an Online Course. Published in CESUN Business Journal, Volume 1, 5-20.

Altamirano, N. & Corona, R. (2008). Evaluating the Marketing Diversification Strategy of a Global National Oil Company in Latin America: PDVSA Under Chavez. Article published in the Journal of Global Commerce Research (ISSN 1946-7958), Spring 2010, V2, N3, pp. 27-33.

Corona, R. and Altamirano, N. (2010). Is the Treasure Hunt Strategy Working for Costco? Article published in the Internal Journal of Management and Marketing Research, V3, N3, 2010, p. 83-94.

McCabe, M., Corona, R., (2011) Marketing to Hispanics: eco friendly behavior patterns, International Business & Economics Research Journal (Volume 10, Number 10).

Corona, R., McCabe, M., (2011) Acculturation In marketing to Latinos In the US, Journal of Business & Economics Research. (Volume 9 Number 9)

McCabe M, Corona R., & Weaver R. (2012) Sustainability for Hispanics in California: Do they really care? Global Business of Business Research, Volume 7, Number 2, 2013 , pp. 103-112

PUBLICATIONS OTHERS
Corona, R. (2004, November). El Paradigma de la Educación Online. Campestre (Mexican Magazine), p. 38.

McCabe M., Corona R., & Weaver R. (2012) 5 Insights for Marketing Solar to Hispanics: Green attitudes and Behaviors of the nation’s fastest growing market. Solar Today magazine, November/December 2012 issue, pp. 27-30

KEYNOTE SPEAKER
Keynote speaker for the Education Summit 2001 at San Diego State University, “Education: The Bridge to the New Millennium”.

Guest speaker: “Online Learning and Teaching with New Technologies”, to the Institute for Research in Education at UABC Ensenada, June 12th, 2001.

Guest speaker: “Online Education in Mexico: The challenge for the New Millennium”, as main speaker on the UNIVA University annual Forum at León, Guanajuato, Mexico, June 12th, 2003.

Commencement Ceremony, Xochicalco University, December 3rd, 2003. 250 graduates, over 2,000 attendees,

New Models of Strategic Management. Keynote speech at the Strategic Management Forum. Universidad Autónoma de Baja California (UABC), September 27th, 2006.

Keynote speaker with the topic “The new technologies and Human Development in Education” to the AMCO Annual Conference, San Diego, California, February 2007.

Keynote Speaker at the Commencement Ceremony, UNIVER University (Tijuana, Mexico), June 2008, 2,000 attendees.

Keynote speaker with the topic “Marketing in Education” to the AMCO Annual Conference, San Diego California, March 2009.

La Mercadotecnia sin sentido (The nonsense Marketing), to CESUN University in Tijuana, Mexico on November 11th, 2009

"La Revolución del Marketing 2.0: Usarlo o desaparecer (“The Marketing 2.0 Revolution: to use it or disappear”) UABC University during the School of Business yearly celebration in Tijuana, Mexico on April 20th, 2010.

Keynote speaker at the Annual Administration Week at UABC Tijuana on September 7th, 2012 with the topic “Marketing Challenges with new technologies”.

Keynote speaker for the Annual Recruitment Convention for TEC Milenio in Cancun, México, on the topic of Marketing and Online Education, on October 6th, 2012.

Keynote speaker at the 15th anniversary of CESUN Universidad in Tijuana, Mexico, on the topic: “The Challenges of Online Education” on October 25th, 2012.

Education

Post doctoral Certificate in Marketing, Tulane University, New Orleans Louisiana, 2009

Doctor in Education Sciences (Ph.D) with honors, Universidad Iberoamericana Tijuana (Mexico), 2000

Master in Business Administration (MBA), National University, 1984

Bachelor of Sciences (BS) in Electronic Engineering, Universidad de Guadalajara, Mexico, 1976