National University




Dr. David E. Smith

Dr. David E. Smith
Professor
National University
dsmith8@nu.edu
(714) 429-5142

Dr. Smith is a Professor at National University, School of Business and Management in San Diego, California and a Visiting Professor at the Copenhagen Business School, in Denmark. His research includes thirty six books, book chapters, and journal articles; as well as thirty one research grants. He serves on the editorial boards of the International Journal of Consumer Studies, Journal of East West Business, Journal of Business and Behavioral Sciences, International Journal of Wine Research, Journal of Research in Innovative Teaching and Journal of International Marketing Studies. His industry experience includes twenty-five years of sales and marketing management experience in more than thirty countries.

EDUCATION

UNITED STATES INTERNATIONAL UNIVERSITY
San Diego, California
Doctor of Business Administration Degree, 1989

Academic concentration in international business and strategic management.
Dissertation: Expert Systems for Medical Diagnosis: A Study in Technology Transfer,
involved research in the theory of innovations and technology transfer.

San Diego, California
Doctor of Business Administration Degree, 1989
Academic concentration in international business and strategic management.

CALIFORNIA STATE UNIVERSITY, LOS ANGELES
Los Angeles, California
Master of Science Degree; Health Care Management, 1987
Honors: Outstanding Graduate Student Award

WEST COAST UNIVERSITY
Los Angeles, California
Master of Science Degree; Management, 1978
Honors: Summa cum Laude

UNIVERSITY OF SCRANTON
Scranton, Pennsylvania
Master of Business Administration Degree, 1969

MUHLENBERG COLLEGE
Allentown, Pennsylvania
Bachelor of Science Degree; Chemistry/Biology, 1959

PUBLICATIONS -BOOKS
Jenster, Per V., H. Michael Hayes, and David E. Smith. Managing business marketing and sales: An international perspective. 2nd edition, Shanghai: CEIBS Press, 2010 (published in a Chinese language version) ISBN 8763001470.

Jenster, Per V., David E. Smith, Darryl J. Mitry, and Lars V. Jenster. The business of wine: A global perspective. Copenhagen: Copenhagen Business School Press, 2008. ISBN 978-87-630-0201-1.

Smith, David E. and J. Robert Skalnik. Dysfunctional technology transfer: The challenge of global markets. In T. Shallcross and J. Robinson (Eds.), Global Citizenship and Environmental Justice: At the Interface/Probing the Boundaries. Vol. 17, No.4, pp: 133-143, Amsterdam: Rodopi, 2006, ISBN 90-420-1668-X.

Jenster, Per V., H. Michael Hayes, and David E. Smith. Managing business marketing and sales: An international perspective. Copenhagen: Copenhagen Business School Press, 2005, ISBN 8763001470.

Smith, David E. Biological effects of magnetic fields: A bibliography. Palo Alto California: Varian Associates, May 1970.

PUBLICATIONS -JOURNALS
Mitry, Darryl J. and David E. Smith. The Great Recession, Global Conditions from West to East and Back Again: A Forward Looking Commentary. Journal of International Business and Economy, Vol. 10, No. 2, 2009, pp: 1-26.

Zucca, Gary, David E. Smith, and Darryl J Mitry. Sustainable Viticulture and Winery Practices in California: What is it and do Customers Care? International Journal of Wine Research, 2009, Vol.2, pp: 189-194.

Mitry, Darryl J. and David E. Smith. Convergence in Global Markets, and Consumer Behavior. International Journal of Consumer Studies, Vol. 33, 2009, pp: 316-321.
Smith, David E. and Darryl J. Mitry. The Search for Online Authenticity. Journal of Research in Innovative Teaching, Vol. 2, No. 1, March 2009, pp: 109-113.

Mitry, Darryl J., David E. Smith, and Per V. Jenster. China’s Role in Global Competition in the Wine Industry: A new Contestant and Future Trends. International Journal of Wine Research, 2009, Vol.1, No.1,pp: 19-25. 

Mitry, Darryl J. and David E. Smith. The Creation of Unsustainable Global Growth and its Consequences. Journal of Business and Behavioral Sciences, Vol. 19, No. 2, fall 2008, pp: 79-94.

Smith, David E., and Darryl J. Mitry. Marketing education: the real costs and quality of online programs. Journal of Education for Business, Vol. 83, March /April 2008, pp: 147-152.

Smith, David E.,and Darryl J. Mitry. Benefits of study abroad and creating opportunities: the case for short term programs. Journal of Research in Innovative Teaching, Vol. 1, No. 1, March 2008, pp: 236-241.

Smith, David. E. and Darryl J. Mitry. Life cycle hypothesis and globalization of the emerging theme park industry. Journal of Business and Behavioral Sciences, Vol. 16, No. 2, fall 2007, pp: 215-227.

Smith, David. E.,and Darryl J. Mitry. Cultural convergence: consumer behavioral changes in European markets. Journal of Wine Research, 2007 Vol. 18, No. 2, pp: 107-112

Smith, David E. and Darryl J. Mitry. Consumer sensitivity to changes in tax policy on consumption of alcohol. International Journal of Consumer Studies, Vol. 30, No. 3, May 2006, pp: 247-255.

Smith, David E. and J. Robert Skalnik. Biotechnology in the agricultural sector: A challenge to consumer welfare. International Journal of Consumer Studies, Vol. 27, No. 4, September 2003, pp: 227–282.

Smith, David E. and Henrik J. Duus. The power of e-learning in international business education. Journal of Teaching in International Business, Vol. 13, No. 2, 2002, pp: 55–72.

Smith, David E. and Hans S. Solgaard. The dynamics of shifts in European alcoholic drinks consumption. Journal of International Consumer Marketing, Vol. 12, No. 3, 2000, pp: 85–109.

Smith, David E., J. Robert Skalnik, and Patricia C. Skalnik. Ethical decision-making among business students: A two-country analysis. Journal of Teaching in International Business, Vol. 11, No. 3, 2000, pp: 1–16.

Smith, David E., Hans. S. Solgaard, and Suzanne C. Beckman. Changes and trends in alcoholic beverage consumption patterns in Europe. Journal of Consumer Studies & Home Economics, Vol. 23, No. 4, 1999, pp: 247–260.

Smith, David E., J. Robert Skalnik, and Patricia C. Skalnik. Ethical behavior of marketing managers and MBA students: A comparative study. Journal of Teaching Business Ethics, Vol. 4, 1999, pp: 323–337.

Smith, David E. and Hans S. Solgaard. Global trends in European alcoholic drinks consumption. Marketing and Research Today, Vol. 27, No. 2, 1998, pp: 80–85.

Solgaard, Hans S., David E. Smith and Marcus Schmidt. Double jeopardy patterns for political parties. International Journal of Public Opinion, Vol. 10, No. 2, 1998, pp: 109–120.

Smith, David E., J. Robert Skalnik and Patricia C. Skalnik. The bST debate: The relationship between awareness and acceptance of technological advance. Agriculture and Human Values, Vol. 14, No. 1, Winter 1997, pp: 59–66.

Smith, David E. Distance learning technology for enhancing pedagogy: The global
connection. Journal of Teaching in International Business, Vol. 8, No. 3, 1997, pp: 1–19.

Smith, David E. and Hans S. Solgaard. Is there a global convergence in consumer tastes? CEMS Business Review, Vol. 2, No. 2, 1997, pp: 73–84.

Smith, David E. and Hans Stubbe Solgaard. Changing patterns in wine consumption: The north-south divide. International Journal of Wine Marketing, Vol. 8, No. 2, 1996, pp: 16–25.

Smith, David E. Expert systems for medical diagnosis: A study in technology transfer. Journal of Technology Transfer, Vol. 18, No. 1, Fall 1992, pp: 45–52.

Smith, David E. Biological indicator test packs: A survey of user practices. Journal of Healthcare and Materials Management, Vol. 6, No. 4, May–June, 1988, pp: 38–42.

Smith, David E. One-source instrumentation/automation concept saved on installation time in gas chromatography laboratory. Europe and Oil, April, 1971, pp: 38–39. 

Education

DBA International Business,
United States International University