MKT220 Intro to Personal Selling
Lead Faculty: Dr. Mary Beth McCabe
Overview of the elements of success in sales, including researching products and competitors, handling objections, making sales through in-person interviews or over the phone, identify different types of customers and how to sell best to each type, and selling to corporations.
- Identify the characteristics and tools to become a good sales person.
- Comprehend the different steps to close a sale.
- Apply the techniques to close a deal with various types of clients.
- Recognize the components for a successful negotiation.