Specialization in International Business
Dr. Juan Espana
Business activities have an increasingly global reach. Successful business professionals must have a thorough knowledge of international business environments and be able to operate within individual foreign markets. In this specialization students have the option to travel to foreign locations where, under the guidance of National University professors, they attend lectures, visit universities, factories and cultural sites, thus achieving full immersion in a foreign environment such as China, Mexico, etc. Specific issues covered in this specialization include cultural, economic and legal issues, as well as exporting, franchising, licensing, foreign direct investment and outsourcing. Students develop skills in areas such as international risk analysis, international human capital development, international communication, site selection, matching markets, and products/services, etc.
Program Learning Outcomes
- Identify and analyze the factors that shape the international business environment.
- Examine the main differences between domestic and international operations of companies and the implications for functional areas such as human resource management, marketing, R&D, manufacturing, logistics, etc.
- Determine the best approach to enter individual foreign markets based on the selection of appropriate entry modes and competitive strategies.
- Perform in-depth quantitative and qualitative analysis of foreign markets and countries
- Assess the relative attractiveness of foreign markets based on a systematic appraisal of relevant quantitative and other data.
(4 courses; 18 quarter units)