Lead Faculty: Ramon Corona Ph.D.

Overview

Students who are pursuing a bachelors degree may qualify for the Certificate in Marketing provided that the student requests the certificate prior to the completion of their degree program.  Certificates will not be issued once a degree has been awarded.  For further information regarding certificate programs, contact an admissions advisor.

This coursework and the accompanying credits may be transferred to appropriate degree programs if all other requirements for admission to a degree program are met. To receive certification, students are required to successfully complete four courses and achieve a passing grade on a comprehensive test covering these four areas.

Requirements

(4 courses, 18 quarter units)

MKT 402A Marketing Fundamentals
MKT 420 Consumer Behavior
 (Prerequisite: MKT 402A)
MKT 434  Market Research
 (Prerequisite: MKT 402A)
MKT 443 Introduction to Advertising

Degree Program Locations
This degree is offered online
Kearny Mesa Campus
La Mesa Campus
Mission Valley Campus
Spectrum Business Park Campus