Lead Faculty: Mr. Donald A. Schwartz
Course Description
Executive Issues in Marketing and Ethics uses a mixture of cases, textbook assignments, and Internet research to highlight the multidisciplinary impacts of issues faced by executives in developing international marketing strategies within the context of an ethical business model. The material will develop an understanding of market assessment and market entry issues. The course addresses the constructs and theories of business ethics and marketing to provide students with the ability to make ethical business decisions.