Advanced Market Research

Course Description

Data is everywhere, but knowledge is precious. Organizations require extensive information to identify new markets and new ways of addressing existing markets. Students will learn how to use software to extract and analyze data, find patterns and interpret the results to develop marketing strategies and messages for traditional and Web 2.0 media.

Learning Outcomes

  • Prepare and analyze quantitative data.
  • Transform data into structured relational tables.
  • Identify meaningful patterns and correlation among data.
  • Interpret results by comparing outcomes to test data.
  • Apply quantitative methods to create a create competitive advantage in marketing.
  • Interpret and present results of the analytics research.

Prerequisites

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School of Business and Management

“Our business and management programs equip students with the knowledge and tools needed to lead their organizations and stay competitive in the job marketplace.”
School of Business and Management
Asya W.
Class of 2009