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Adv Mobile Mkt Strategies

Course Description

This course will present a strategic focus for marketing in the mobile world. Students will cover the 3 Candamp;#8217;s: Communication, Content, and Commerce as it relates to mobile marketing. Students will be exposed to the most current cases in mobile marketing, and will be challenged to validate the ROI of mobile marketing in business globally. This course will include use of QR codes, Near Field Technology (NFT) and Location Based Services (LBS).

Learning Outcomes

  • Develop and organize the challenges and opportunities in mobile marketing, including the evolution of new technologies.
  • Appraise existing marketing campaigns using mobile advertising, mobile promotions and internet only marketing.
  • Evaluate mobile marketing strategies in relation to current legal and ethical standards of practice.
  • Evaluate techniques of mobile marketing using strategies such as: target marketing and tracking ROI of customers for business, governmental, and not-for-profits in the global marketplace.
  • Assess the effectiveness of integrating mobile marketing with on and offline marketing.

Prerequisites

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Attend class onsite at one of over 20 campus locations across California or in Nevada.

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School of Business and Management

“Our business and management programs equip students with the knowledge and tools needed to lead their organizations and stay competitive in the job marketplace.”
School of Business and Management
Asya W.
Class of 2009