Intro to Public Relations

Course Description

An exploration of the various methods for dealing with three of the most critical audiences for business information: investors, government agencies and the public.

Learning Outcomes

  • Define and differentiate between public relations, publicity, and advertising.
  • Define and differentiate between the public image of an organization and the image of its product(s) and service(s).
  • Determine objectives and prepare a budget for a public relations campaign.
  • Develop and present a detailed public relations plan for a particular segment of the population.
  • Write press releases and public interest articles for client organizations or individuals for submission to the media.
  • Research and analyze crisis situations and make PR recommendations for dealing with crisis communications.
  • Evaluate the ethical and legal issues of public relations and spin.
  • Demonstrate a clear understanding of major marketing concepts in writing and orally using proper business communications techniques.
  • Demonstrate the ability to use on-line resources to research and prepare written and oral assignments.

Why Choose National University?

We’re proud to be a veteran-founded, San Diego-based nonprofit. Since 1971, our mission has been to provide accessible, achievable higher education to adult learners. Today, we educate students from across the U.S. and around the globe, with over 150,000 alumni worldwide.

Four-Week Classes

Focus on one subject at a time — one month at a time — and finish your degree faster.

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On Campus or Online

Study when and where it’s convenient for you with evening, weekend, and 100% online classes.

Year-Round Enrollment

Apply or transfer any time. Classes start monthly, and applications are accepted year round.

20+ Campus Locations

Attend class onsite at one of over 20 campus locations across California or in Nevada.

Military Friendly

As a Yellow Ribbon school, we offer tuition discounts to servicemembers and dependents.

School of Business and Management

“Our business and management programs equip students with the knowledge and tools needed to lead their organizations and stay competitive in the job marketplace.”
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