Business Strategy and Policy

Course Description

The course provides students with an opportunity to integrate the various topics introduced throughout the learner’s program by engaging in strategy execution. An integral part of the course will be preparation of a comprehensive, written case analysis. The perspective is a holistic one which views the organization as a total system, which encompasses internal, specialized sub-systems, interacting with an external, dynamic environment. The emphasis will be on the development, implementation, and analysis of organization strategies and policies that impact a firm’s survival and success in a progressively competitive global marketplace. Models for strategic formulation, implementation, and control are developed that facilitate an integrated understanding of the courses that comprise the MBA curriculum. Readings and lectures illustrate strategic management theories and frameworks while case discussions, experiential exercises, and team projects provide opportunities for application.

Learning Outcomes

  • Develop the critical thinking skills needed to perform external and internal analyses of organizations and their competitive environment.
  • Develop business landscaping mapping strategies
  • Demonstrate the ability to apply the management tools required and analyze the data generated from the tools to ascertain organizational performance.
  • Demonstrate the ability to develop global strategy formulation as part of a strategic management process comprising the three phases: diagnosis, formulation, and implementation.

Requirements

Students will be required to attend all class/ online sessions or complete a make assignment. Students will participate and complete assigned cases studies as individual or as a member of a group as assigned by the instructor. Participation may include written, oral, or oral presentation. There will also be weekly threaded discussion participation for online classes. The midterm may be either in test or case study form.

Prerequisites

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School of Business and Management

“Our business and management programs equip students with the knowledge and tools needed to lead their organizations and stay competitive in the job marketplace.”
School of Business and Management
Asya W.
Class of 2009