Hospitality and Casino Mkt

Course Description

This course will examine the application of the traditional marketing functions to the areas of the hospitality and casino industries. Students will develop plans for the use of convention and promotional events as marketing tools.

Learning Outcomes

  • Apply the language of hospitality to the marketing discipline.
  • Apply the basic marketing principles to the field of hospitality.
  • Evaluate how the various functions in a hospitality firm fit in with the marketing function.
  • Analyze the impact of the Internet on marketing decisions in the area of casino and hospitality businesses.
  • To apply the elements of strategic marketing planning to hospitality organization.
  • Evaluate ethical concerns in marketing in the hospitality and casino industries.
  • Demonstrate a clear understanding of major marketing concepts in writing and orally using proper business communications techniques.
  • Demonstrate the ability to use on-line resources to research and prepare written and oral assignments.

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We’re proud to be a veteran-founded, San Diego-based nonprofit. Since 1971, our mission has been to provide accessible, achievable higher education to adult learners. Today, we educate students from across the U.S. and around the globe, with over 150,000 alumni worldwide.

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Study when and where it’s convenient for you with evening, weekend, and 100% online classes.

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Apply or transfer any time. Classes start monthly, and applications are accepted year round.

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Attend class onsite at one of over 20 campus locations across California or in Nevada.

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School of Business and Management

“Our business and management programs equip students with the knowledge and tools needed to lead their organizations and stay competitive in the job marketplace.”
School of Business and Management
Asya W.
Class of 2009