MKT447 Marketing for Entrepreneurs

Lead Faculty: Dr. Kamlesh Mehta

Course Description

A discussion of the strategies and ideas for building a business in the global economy for the entrepreneurial business owner taking a hands on approach to managing a company. This course focuses on innovation and creativity, global thinking, service support, and the importance of the internet in developing marketing strategy in both large and small companies.

Learning Outcomes

  • Identify the changes in moving from a traditional to the new economy.
  • Examine the importance and value of the Internet in building a business.
  • Use technology effectively in positioning goods and services for segmented populations.
  • Develop a marketing plan for promoting the products and service of a particular business.
  • Structure the organization around the concepts of vision, mission, and global marketing.