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Areas of Study

MKT660 Strategic Operational Marketin

Lead Faculty: Dr. Ramon Corona

Course Description

Students clarify research topics and identify data sources in preparation for the development, implementation and evaluation of a Marketing Plan for a product or service. Students will gather data and present their research in both written and oral form to faculty and classmates.

Learning Outcomes

  • Master the essentials of strategic marketing
  • Evaluate the impact of strategic marketing decisions to the firm
  • Compare different marketing strategies and suggest the most appropriate one for a specific company
  • Appraise the ethical implications of marketing strategies in the areas of product, company advertising and communication, and distribution channels.
  • Assess and apply marketing strategies based on Branding, channel, advertising and pricing.
  • Establish the benefits of applying CRM, value creation and innovation strategies to the firm.