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Areas of Study

PMA230 Property Planning & Marketing

Course Description

Survey of the marketing and promotion of commercial and residential income property, including relevant revenue and cost calculations, market surveys, and capitalization rates.

Learning Outcomes

  • Describe the economic and planning concerns in property management.
  • Discuss strategic planning in property development.
  • Differentiate between strategic objectives of stakeholders and immediate tactical managerial actions.
  • Analyze available property marketing options.
  • Describe the alternatives to traditional advertising in the promotion of investment property.
  • Calculate investment property values such as rental rates, appropriate market value, capitalization rates, and reasonable contingency funding.