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Bachelor of Arts in Strategic Communications

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Bachelor of Arts in Strategic Communications

Kirstie E.
Kirstie E. Class of 2018, Military Veteran

QUICK FACTS

150K ALUMNI WORLDWIDE
Become a part of NU’s global alumni community.
4 WEEK CLASSES
The BA in Strategic Communications program includes four-week classes.
#1 IN SAN DIEGO
National University is San Diego’s largest private nonprofit university.

Program Overview

On Campus Online

Learn the top employability skills that employers want. The Bachelor of Arts in Strategic Communications will help you develop the human communications skills and the strong strategic thinking and messaging skills needed for employment in public relations, advertising, marketing, and corporate communication. You will learn how to help organizations develop a unique voice for use in presentations, print, broadcast, and digital media in a wide variety of professional fields.

Courses within the BA Strategic Communication program include academic work, case studies, and hands-on experience creating messages across media platforms. Once you complete the program, you will be ready to pursue a career in positions that require strategic thinking and planning, project management, content creation, and leadership.

Program Learning Outcomes

  • Develop communication campaign messaging strategies.
  • Apply persuasion theory to communication campaigns and media messages.
  • Create content that fulfills strategic communications campaign objectives.
  • Working in a group, create strategic communication messages.
  • Apply research data to guide the development of strategic communication campaigns and messages.
  • Develop multi-platform, multi-public message dissemination plans.

Click here for program specific course information.

Meet Our Faculty

Why Choose National University?

We’re proud to be a veteran-founded, San Diego-based nonprofit. Since 1971, our mission has been to provide accessible, achievable higher education to adult learners. Today, we educate students from across the U.S. and around the globe, with over 150,000 alumni worldwide.

Four-Week Classes

Focus on one subject at a time — one month at a time — and finish your degree faster.

100+ Degree Programs

Choose from associate, bachelor’s, and master’s degrees, plus credentials and certificates.

On Campus or Online

Study when and where it’s convenient for you with evening, weekend, and 100% online classes.

Year-Round Enrollment

Apply or transfer any time. Classes start monthly, and applications are accepted year round.

20+ Campus Locations

Attend class onsite at one of over 20 campus locations across California or in Nevada.

Military Friendly

As a Yellow Ribbon school, we offer tuition discounts to servicemembers and dependents.

College of Letters and Sciences

“Our faculty are established scholars and creators in their own fields. They are dedicated to making your entry into their disciplines a successful one, preparing you for your career as well as graduate study.”
— Dr. Carol RichardsonDean, College of Letters and Sciences
College of Letters and Sciences
Rico M.
Class of 2014, Military Veteran