Bachelor of Arts in
Strategic Communications
Bachelor of Arts in
Strategic Communications
Class of 2020
Take the Art of Communication to a Professional Level
Gain in-demand strategic thinking and communication skills by earning a Bachelor of Arts in Strategic Communications at NU. In the strategic communication degree program, you will learn how to help organizations develop a unique voice for use in presentations, print, broadcast, and digital media in a wide variety of fields, such as public relations, advertising, marketing, and corporate communication.
Courses within the BA in Strategic Communication program include academic work, case studies, and hands-on experience creating messages across media platforms. Upon completion of the program, you will be well-prepared to pursue a career that involves developing marketing strategies, project planning, project management, content creation, and leadership.
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Eligibility requirements apply.
Program Learning Outcomes
As a graduate of National University’s BA in Strategic Communications program, you will be able to:
- Develop communication campaign messaging strategies
- Apply persuasion theory to communication campaigns and media messages
- Create content that fulfills strategic communications campaign objectives
- Collaborate with others in creating strong, strategic messaging
- Apply research data to guide the development of strategic communication campaigns and messages
- Develop multi-platform, multi-public message dissemination plans
- Create mobile apps for PR and marketing
NU offers four-week classes, so you can focus on one subject at a time, one month at a time and finish your degree faster. Plus, with year-round enrollment, you don’t have to wait to apply and can begin classes as soon as next month. As a military-friendly Yellow Ribbon school, active-duty servicemembers and their immediate family members have access to tuition discounts.
Effective communication within smaller teams and to broader audiences is a growing need among the top companies in every industry. Typical roles can include:
- Advertising
- Brand management
- Communications consultant
- Corporate communications
- Digital strategic
- Media planner
- Publicist
- Public relations marketing specialist
- Promotions
*SOURCE: Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, the internet, https://www.bls.gov/ooh/media-and-communication/home.htm (viewed June 3, 2021)
Cited projections may not reflect local or short-term economic or job conditions and do not guarantee actual job growth.
In the absence of transfer credit, additional general electives may be necessary to satisfy total units for the degree. Students should refer to the section on undergraduate admission procedures for specific information regarding admission and evaluation.
| Course | Description |
|---|---|
| ENG 101* | Effective College English II (3 quarter units) – Prerequisite: ENG 100 |
| COM 103* | Public Speaking |
*May be used to satisfy a General Education requirement.
Requirements for the Major
- (17 courses; 76.5 units)
Core Requirements
- (14 courses; 63 units)
| Course | Description |
|---|---|
| COM 300 | Interpersonal Communication – Prerequisite: ENG 101 |
| COM 305 | Intercultural Communication – Prerequisite: ENG 101 |
| COM 310 | Communication Theory – Prerequisite: ENG 101 |
| COM 315 | Communication Research Methods – Prerequisite: ENG 101 |
| COM 324 | Critical Thinking and Ethics – Prerequisite: ENG 101 |
| COM 334 | Persuasion – Prerequisite: ENG 101 |
| COM 402 | Communication Technologies – Prerequisite: ENG 101 |
| COM 344 | Organizational Communication – Prerequisite: ENG 101 |
| COM 354 | Professional Presentations – Prerequisite: ENG 101 |
Louis E. Rumpf
EdD, Academic Program Director, Strategic Communications BA Program
“In addition to learning traditional communication, critical thinking, and persuasion skills that employers seek, Bachelor of Arts in Strategic Communications students learn to monetize social media, build websites, build apps, and use those assets to construct and execute PR, marketing, or advertising campaigns.”
Contact Us
Take the first step by starting your application online today.
To speak to an enrollment advisor about this program, please email admissions@nu.edu.
Why Choose National University?
We‘re proud to be a veteran-founded, San Diego-based nonprofit. Since 1971, our mission has been to provide accessible, achievable higher education to adult learners. Today, we educate students from across the U.S. and around the globe, with over 180,000 alumni worldwide.
Program Disclosure
Successful completion and attainment of National University degrees do not lead to automatic or immediate licensure, employment, or certification in any state/country. The University cannot guarantee that any professional organization or business will accept a graduate’s application to sit for any certification, licensure, or related exam for the purpose of professional certification.
Program availability varies by state. Many disciplines, professions, and jobs require disclosure of an individual’s criminal history, and a variety of states require background checks to apply to, or be eligible for, certain certificates, registrations, and licenses. Existence of a criminal history may also subject an individual to denial of an initial application for a certificate, registration, or license and/or result in the revocation or suspension of an existing certificate, registration, or license. Requirements can vary by state, occupation, and/or licensing authority.
NU graduates will be subject to additional requirements on a program, certification/licensure, employment, and state-by-state basis that can include one or more of the following items: internships, practicum experience, additional coursework, exams, tests, drug testing, earning an additional degree, and/or other training/education requirements.
All prospective students are advised to review employment, certification, and/or licensure requirements in their state, and to contact the certification/licensing body of the state and/or country where they intend to obtain certification/licensure to verify that these courses/programs qualify in that state/country, prior to enrolling. Prospective students are also advised to regularly review the state’s/country’s policies and procedures relating to certification/licensure, as those policies are subject to change.
National University degrees do not guarantee employment or salary of any kind. Prospective students are strongly encouraged to review desired job positions to review degrees, education, and/or training required to apply for desired positions. Prospective students should monitor these positions as requirements, salary, and other relevant factors can change over time.
