Nadia L.

Bachelor of Arts in Strategic Communications

Nadia L.
Class of 2020
Nadia L., Class of 2020

Take the Art of Communication to a Professional Level

Gain in-demand strategic thinking and communication skills by earning a Bachelor of Arts in Strategic Communications at NU. In the strategic communication degree program, you will learn how to help organizations develop a unique voice for use in presentations, print, broadcast, and digital media in a wide variety of fields, such as public relations, advertising, marketing, and corporate communication.

Courses within the BA in Strategic Communication program include academic work, case studies, and hands-on experience creating messages across media platforms. Upon completion of the program, you will be well-prepared to pursue a career that involves developing marketing strategies, project planning, project management, content creation, and leadership.

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Watch this video to hear from Dr. Melinda Campbell from the Department of Arts & Humanities discuss the BA in Strategic Communication program and what to expect.

Program Learning Outcomes

As a graduate of National University’s BA in Strategic Communications program, you will be able to:

  • Develop communication campaign messaging strategies
  • Apply persuasion theory to communication campaigns and media messages
  • Create content that fulfills strategic communications campaign objectives
  • Collaborate with others in creating strong, strategic messaging
  • Apply research data to guide the development of strategic communication campaigns and messages
  • Develop multi-platform, multi-public message dissemination plans
  • Create mobile apps for PR and marketing

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National University’s strategic communication degree program can be completed online, meaning you won’t have to put your life on hold while working toward your degree. With small class sizes and faculty mentors who bring real-world experience, you’ll gain the communication skills relevant to today’s job market. NU offers four-week courses, so you can focus on one subject at a time, one month at a time and finish your degree faster. Plus, with year-round enrollment, you don’t have to wait to apply and can begin classes as soon as next month. As a military-friendly Yellow Ribbon school, active-duty servicemembers and their immediate family members have access to tuition discounts.

A strategic communication degree can be the foundation for a variety of career paths, both within and beyond the communications industry. According to the Bureau of Labor Statistics, the median annual wage for media and communication occupations (such as announcers, interpreters and translators, and technical writers) was $61,310 in May 2020.* Effective communication within smaller teams and to broader audiences is a growing need among the top companies in every industry. Typical roles can include:

  • Advertising
  • Brand management
  • Communications consultant
  • Corporate communications
  • Digital strategic
  • Media planner
  • Publicist
  • Public relations marketing specialist
  • Promotions

*SOURCE: Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, the internet, https://www.bls.gov/ooh/media-and-communication/home.htm (viewed June 3, 2021)

Cited projections may not reflect local or short-term economic or job conditions and do not guarantee actual job growth.

According to Emsi labor market analytics and economic data1, consulting services, finance and banking, health insurance and health care systems, and information technology are among the top industries for graduates. Emsi also confirms some of the top job titles for professionals who have earned this degree include:

  • Communications specialist, coordinator, consultant or strategist
  • Internal or strategic communications manager
  • Director of Communications
  • Corporate Communications Managers
  • Marketing and Communications Managers
  • Accounts (account executive)
  • Public Relations (manager, specialist, coordinator)

*SOURCE: Emsi Labor Analyst- Report. Emsi research company homepage at https://www.economicmodeling.com/company/ (Report viewed: 2/17/2022). DISCLAIMER: The data provided is for Informational purposes only. Emsi data and analysis utilizes government sources to provide insights on industries, demographics, employers, in-demand skills, and more to align academic programs with labor market opportunities. Cited projections may not reflect local or short-term economic or job conditions and do not guarantee actual job growth. Current and prospective students should use this data with other available economic data to inform their educational decisions.

To receive a Bachelor of Arts in Strategic Communications, students must complete at least 180 quarter units as follows: 76.5 units must be completed at the upper-division level, and 45 units must be completed in online residence through National University. Students must also complete a minimum 70.5 units of the University’s General Education requirements. In the absence of transfer credit, additional general electives may be necessary to satisfy total units for the degree. Students should refer to the section on undergraduate admission procedures for specific information regarding admission and evaluation.

(2 courses; 7.5 quarter units)

Course Description
ENG 101* Effective College English II (3 quarter units) – Prerequisite: ENG 100
COM 103* Public Speaking

*May be used to satisfy a General Education requirement.

Louis E. Rumpf

Louis E. Rumpf

EdD, Academic Program Director, Strategic Communications BA Program

“In addition to learning traditional communication, critical thinking, and persuasion skills that employers seek, Bachelor of Arts in Strategic Communications students learn to monetize social media, build websites, build apps, and use those assets to construct and execute PR, marketing, or advertising campaigns.”

Introducing the Opportunity Scholarship

In honor of our students, and in celebration of our 50th anniversary, National University is investing $30 million in new student scholarships. To learn more about the Opportunity Scholarship, how you can apply, and how much you can save, inquire today.

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Why Choose National University?

We’re a veteran-founded, San Diego-based nonprofit. Since 1971, our mission has been to provide accessible, achievable higher education to adult learners. Today, we educate students from across the U.S. and around the globe, with over 185,000 alumni worldwide.

Program Disclosure

Successful completion and attainment of National University degrees do not lead to automatic or immediate licensure, employment, or certification in any state/country. The University cannot guarantee that any professional organization or business will accept a graduate’s application to sit for any certification, licensure, or related exam for the purpose of professional certification.

Program availability varies by state. Many disciplines, professions, and jobs require disclosure of an individual’s criminal history, and a variety of states require background checks to apply to, or be eligible for, certain certificates, registrations, and licenses. Existence of a criminal history may also subject an individual to denial of an initial application for a certificate, registration, or license and/or result in the revocation or suspension of an existing certificate, registration, or license. Requirements can vary by state, occupation, and/or licensing authority.

NU graduates will be subject to additional requirements on a program, certification/licensure, employment, and state-by-state basis that can include one or more of the following items: internships, practicum experience, additional coursework, exams, tests, drug testing, earning an additional degree, and/or other training/education requirements.

All prospective students are advised to review employment, certification, and/or licensure requirements in their state, and to contact the certification/licensing body of the state and/or country where they intend to obtain certification/licensure to verify that these courses/programs qualify in that state/country, prior to enrolling. Prospective students are also advised to regularly review the state’s/country’s policies and procedures relating to certification/licensure, as those policies are subject to change.

*Positions may require additional experience, training and other factors beyond successfully completing this degree program. Depending on where you reside, many positions may also require state licensure, and it is the responsibility of the student to ensure that all licensure requirements are met. We encourage you to also review program specific . Any data provided on this page is for informational purposes only and does not guarantee that completion of any degree program will achieve the underlying occupation or commensurate salary.

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