Learn the top employability skills that employers want. The Bachelor of Arts in Strategic Communications will help you develop the human communications skills and the strong strategic thinking and messaging skills needed for employment in public relations, advertising, marketing, and corporate communication. You will learn how to help organizations develop a unique voice for use in presentations, print, broadcast, and digital media in a wide variety of professional fields.
Courses within the BA Strategic Communication program include academic work, case studies, and hands-on experience creating messages across media platforms. Once you complete the program, you will be ready to pursue a career in positions that require strategic thinking and planning, project management, content creation, and leadership.
Program Learning Outcomes
- Develop communication campaign messaging strategies.
- Apply persuasion theory to communication campaigns and media messages.
- Create content that fulfills strategic communications campaign objectives.
- Working in a group, create strategic communication messages.
- Apply research data to guide the development of strategic communication campaigns and messages.
- Develop multi-platform, multi-public message dissemination plans.
Why Choose National University?
We’re proud to be a veteran-founded, San Diego-based nonprofit. Since 1971, our mission has been to provide accessible, achievable higher education to adult learners. Today, we educate students from across the U.S. and around the globe, with over 165,000 alumni worldwide.
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Choose from associate, bachelor’s, and master’s degrees, plus credentials and certificates.
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Study when and where it’s convenient for you with evening, weekend, and 100% online classes.
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As a Yellow Ribbon school, we offer tuition discounts to servicemembers and dependents.
College of Letters and Sciences
“Our faculty are established scholars and creators in their own fields. They are dedicated to making your entry into their disciplines a successful one, preparing you for your career as well as graduate study.”College of Letters and Sciences