Master of Science in Marketing

Rico M.
Rico M. Class of 2014, Military Veteran


Become a part of NU’s global alumni community.
The MS in Marketing program includes four-week courses.
National University is San Diego’s largest private nonprofit university.

Program Overview

On-site   Online  

Enhance your marketing skills to get to the next level in your career by earning a Master of Science in Marketing. The program will develop your marketing knowledge and strengthen your branding expertise through workshop-style classes, experiential curriculum, and digital leadership.

With the emergence of digital marketing technologies, marketing has become a highly scientific, data-driven and interdisciplinary practice. The rapid growth in areas such as behavioral targeting, social media marketing, mobile marketing, demand generations, marketing analytics, marketing automation, and marketing operations has created a significant demand for highly trained and experienced marketing professionals.

The MS in Marketing program is designed to provide a flexible and well-rounded curriculum to accommodate students with diverse educational backgrounds and experiences. Throughout the program, you’ll receive in-depth training in all areas of marketing, including strategy, innovation, branding, social media, market research, buyer behavior, product management and international marketing.

Experience-based learning is an integral component of the MS Marketing program. The program is grounded in providing real-world project experiences with the opportunity to acquire practical, hands-on knowledge to establish or further your career in the marketing profession.

Learning Outcomes

  • Analyze important terminology, concepts, principles, theories, analytic techniques, and facts used in the field of marketing for effective decision-making.
  • Integrate Marketing with various functions of business organization to create, capture, and deliver value.
  • Apply digital tools in developing marketing strategies, organizational communication, business operations, and customer relations.
  • Apply ethical problems within marketing and business situations, choose a resolution, and justify that ethical choice.
  • Develop a global strategic marketing plan that address the global forces in the business environment of a firm.

Click here for program specific course information.

Meet Our Faculty

Why Choose National University?

We’re proud to be a veteran-founded, San Diego-based nonprofit. Since 1971, our mission has been to provide accessible, achievable higher education to adult learners. Today, we educate students from across the U.S. and around the globe, with over 180,000 alumni worldwide.

Four-Week Courses

Focus on one subject at a time — one month at a time — and finish your degree faster.

75+ Degree Programs

Choose from associate, bachelor’s, and master’s degrees, plus credentials and certificates.

On Campus or Online

Study when and where it’s convenient for you with evening, weekend, and 100% online classes.

Year-Round Enrollment

Apply or transfer any time. Classes start monthly, and applications are accepted year round.

20+ Locations

Attend class and learn onsite at one of over 20 locations in California.

Military Friendly

As a Yellow Ribbon school, we offer tuition discounts to servicemembers and dependents.

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