Sales Management Professional Certificate

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Earn academic credits that can be applied to a degree program

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On-demand learning with interactive learning assessments

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Take the first step in your National University Journey

Certificate Fee: $549

Prepare for a Career in Sales Leadership With a Professional Certificate in Sales Management

In just 4 weeks, this 50-hour online, self-paced sales management certificate helps sales professionals build the skills to lead and inspire high-performing teams. You’ll strengthen your expertise in leadership, team motivation, sales performance management, strategic planning, and customer relationship management. Designed around industry best practices, the curriculum blends practical tools with proven theory, so you’re prepared to excel in today’s sales management roles.

  • No Entry Requirements
  • Asynchronous/Self-paced
  • 5 weeks/50 hours
  • Stackable for academic credit

Certificate Fee: $549

Sales Management Certificate Program Learning Outcomes

  • Describe the role of the sales manager in leading teams, motivating performance, and driving ethical behavior
  • Recognize strategies for coaching, developing, and communicating effectively with sales teams
  • Explain how sales plans, performance metrics, and forecasting models align with organizational goals   
  • Identify tools and techniques used to manage customer relationships, sales processes, and team resources
  • Interpret basic sales data and technology trends to support informed decision-making
  • Describe approaches to leading through organizational change and adapting to evolving sales environments

You’ll take eight units in the Sales Management Professional Certificate program, focusing on topics to ready you for a career in sales management. The learning modules are as follows:

  • Unit 1: Leadership and Strategic Vision
  • Unit 2: Team Building and Motivation
  • Unit 3: Sales Performance Management
  • Unit 4: Coaching and Development
  • Unit 5: Strategic Planning and Forecasting
  • Unit 6: Optimizing Sales Operations and Customer Engagement
  • Unit 7: Data Analytics and Reporting
  • Unit 8: Adaptability and Change Management

Certificate Fee: $549

Degree Pathway

The Sales Management Certificate serves as a valuable credential that complements your educational path, offering the potential to earn one course of prior learning credit towards the following degree programs:

Frequently Asked Questions

Students can register and start the certificate anytime. Click here to register.

Yes. Successful completion of the Sales Management Certificate allows students to receive academic credit for one course toward the BS in Marketing (MKT456 Sales Management) if the student pursues a degree at National University.

All learners are eligible to apply. There are no specific admissions requirements. It is recommended that learners have a high school diploma or GED.

Yes. This certificate program is asynchronous and self-paced.

The certificate registration fee is $549. Students can register here, and checkout with a credit card, or contact [email protected] to discuss payment options. 

The Sales Management Certificate program is designed for individuals looking to sharpen their skills and lead high-performing sales teams. It provides the tools and strategies needed to manage sales operations efficiently and drive team success.

Students can enroll anytime by clicking here and completing the registration steps

Certificate Fee: $549

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Why National University?

National University is the one online university that takes a holistic, whole-human approach to student well-being. It means we’ll be with you side-by-side, every step of the way, breaking any barriers you face in achieving your education. Our supportive ecosystem measures success across five support pillars, including academic, financial, social/emotional, career, and family life. 

At NU, you’ll be part of a family: a connected, engaged, and inspired community of students from across the country and around the globe. From the day you start your first class, you’ll have the support of our faculty and staff, backed by a diverse community of students and alums, who can help you reach your educational and professional goals. 

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“National University has impacted my career. You can immediately apply what you learn in class to your business.”

Francisco R.,

Class of 2016

What makes a certificate
with National University unique?

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Start your certificate today. No application required!

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Self-Paced

On-demand learning with interactive learning assessments





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To speak to a Professional and Continuing Education program coordinator about this certificate, please email [email protected] or call 805-200-2332.

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