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HCA409 Intro to HC Marketing

Lead Faculty: Dr. Suzanne Evans

Course Description

Introduction to contemporary marketing theory, strategies, and implementation processes in healthcare organizations. Focus on identification of market opportunity, communication, planning and promotion, pricing decision-making, and development of distribution channels and service designs. Emphasis on community and not-for-profit marketing concepts.

Learning Outcomes

  • Apply appropriate theoretical precepts and practical skills consistent with marketing in a healthcare environment;
  • Explain the relationship between cultural diversity and marketing in a global economy;
  • Discuss the interrelationship between marketing and other functions, such as finance, accounting, and human resources;
  • Examine marketing processes used in a variety of healthcare organizations;
  • Develop a basic marketing plan that contains all essential elements ethical considerations;
  • Explain the purposes and steps involved in a marketing audit of an organization;
  • Evaluate the effectiveness of an existing marketing strategy.


Recommended Preparation

Recommended: Prior completion of