Art Direction

Course Description

The principles and techniques of production design used by art directors in the production of fiction and nonfiction media content for the screen. Includes an overview of the art department and production personnel responsible for the production design. Covers set design and art design research, principles of contrast and affinity, tone and color, concept design and previsualization, layout and presentation, script breakdown, set decoration, the selection of props, wardrobe and makeup, and budgeting and sourcing material.

Learning Outcomes

  • Analyze the professional techniques used by art directors in the production of film and video programs.
  • Interpret the communication objectives of a script using oral and written responses.
  • Illustrate the principles of visual design and art direction used in the creation of contemporary visual media.
  • Illustrate the creative objectives and narrative intentions of a scripted fiction scene by selecting relevant digital images.
  • Coordinate the preproduction processes used by art directors in the development of film and video programs.
  • Select the requisite design elements for the production of a scripted scene.
  • Integrate collaborative processes into the development of a production design for a digital media program.


Why Choose National University?

We’re proud to be a veteran-founded, San Diego-based nonprofit. Since 1971, our mission has been to provide accessible, achievable higher education to adult learners. Today, we educate students from across the U.S. and around the globe, with over 200,000 alumni worldwide.

Four-Week Courses

Focus on one subject at a time — one month at a time — and finish your degree faster.

75+ Degree Programs

Choose from associate, bachelor’s, and master’s degrees, plus credentials and certificates.

On Campus or Online

Study when and where it’s convenient for you with evening, weekend, and 100% online classes.

Year-Round Enrollment

Apply or transfer any time. Classes start monthly, and applications are accepted year round.

20+ Locations

Attend class and learn onsite at one of over 20 locations in California.

Military Friendly

As a Yellow Ribbon school, we offer tuition discounts to servicemembers and dependents.

Chat with an Advisor
National University
Chat Options