HCA409 Intro to HC Marketing

Course Description

Introduction to contemporary marketing theory, strategies, and implementation processes in healthcare organizations. Focus on identification of market opportunity, communication, planning and promotion, pricing decision-making, and development of distribution channels and service designs. Emphasis on community and not-for-profit marketing concepts.

Learning Outcomes

  • Apply appropriate theoretical precepts and practical skills consistent with marketing in a healthcare environment.
  • Explain the relationship between cultural diversity and marketing in a global economy.
  • Discuss the interrelationship between marketing and other functions, such as finance, accounting, and human resources.
  • Examine marketing processes used in a variety of healthcare organizations.
  • Develop a basic marketing plan that contains all essential elements ethical considerations.
  • Explain the purposes and steps involved in a marketing audit of an organization.
  • Evaluate the effectiveness of an existing marketing strategy.