Certificate Programs in the National University Golf Academy

Faculty Advisor: John Haggerty ; 760-268-1589 jhaggerty@nu.edu

Program Learning Outcomes:
Upon successful completion of this program, students will be able to:

Identify fundamental business support activities, theoretical and practical, related to golf management;
Recognize ethical issues as they apply to cross-functional management activities in the golf industry;
Identify current and emerging trends in the golf industry in marketing, branding, finance, issues of sustainability, and the evolving customer base;
Recognize the importance of diversity and multiculturalism in the global golf industry;
Demonstrate undergraduate-level written communication skills;
Demonstrate oral communications and presentation skills;
Apply analytical and critical thinking skills in understanding the complex network of challenges and opportunities associated with the burgeoning recreational golfing market; and
Prepare students for preparation in apprentice golf professional positions.

Requirements

Students pursuing golf management certificate programs can apply credit towards associate or bachelor degrees. 100 level courses are available to eligible high school students attending the Virtual High School. Dual credit towards high school completion and college credit can be earned.

Degree Requirements:

Courses
(8 courses, 36 quarter units of undergraduate credit)
PGM 102 Facility Operations
PGM 104 Tournament Operations
PGM 213 Merchandising and Inventory Management
PGM 201 Hospitality and Resort Management
PGM 204 Sports Marketing and Promotion
PGM 203 Instruction and Player Development
PGM 210 Modern Swing Concepts
PGM 216 Mental Prep & Short Game

Requirements