The Bachelor of Arts in Strategic Communications prepares students for leadership positions in public relations, advertising, marketing, and corporate communication. Graduates can use the strategic thinking and message creation skills they acquire to work in most industries, helping organizations create messages for presentations, as well as for print, broadcast, and digital media. The program covers the theory behind and execution of integrated marketing communication campaigns, disseminated in interpersonal, intercultural, organizational, and public settings. Students learn through academic work, case studies, and hands-on experience creating messages across media platforms. Completion of the program enables graduates to succeed in positions that require strategic thinking and planning, project management, content creation, and leadership.
Program Learning Outcomes
- Develop communication campaign messaging strategies.
- Apply persuasion theory to communication campaigns and media messages.
- Create content that fulfills strategic communications campaign objectives.
- Explain strategic communication plans and present them online.
- Working in a group, create strategic communication messages.
- Apply research data to guide the development of strategic communication campaigns and messages.
- Develop multi-platform, multi-public message dissemination plans.
- Identify communication settings and apply appropriate theoretical precepts and practical skills to formulating messages.
To receive a Bachelor of Arts in Strategic Communications, students must complete at least 180 quarter units as follows: 76.5 units must be completed at the upper-division level, and 45 units must be completed in online residence through National University. Students must also complete a minimum 70.5 units of the University's General Education requirements. In the absence of transfer credit, additional general electives may be necessary to satisfy total units for the degree. The following courses are specific degree requirements.
- COM 300 Interpersonal Communication
- COM 305 Intercultural Communication
- COM 310 Communication Theory
- COM 315 Communication Research Methods
- COM 324 Critical Thinking and Ethics
- COM 334 Persuasion
- COM 402 Communication Technologies
- COM 344 Organizational Communication
- COM 354 Professional Presentations
- COM 385 Interactive Storytelling
- COM 394 Strategic Writing
- COM 400 Mediated Messaging
- COM 404 Media Management
- COM 499 Communication Program Capstone