Bachelor of Arts in Strategic Communications
Lead Faculty:
Dr. Joan-Marie Van Tassel
The Bachelor of Arts in Strategic Communications consists of courses that prepare the student for leadership positions in public relations, advertising, and marketing and corporate communication. Graduates can use the strategic thinking and message creation skills they acquire to work in any industry, helping organizations create messages for presentations and print, broadcast, and Internet media. The program covers the theory and practice of integrated marketing communication campaigns, disseminated in interpersonal, intercultural, organizational and public settings. Students learn through academic work, case studies, and hands-on experience creating messages across media platforms. Successful completion of the program will enable graduates to compete for employment in positions that require strategic thinking and planning, project management, and message creation expertise in such communication-related areas as corporate communication, advertising, and public relations management.
Program Learning Outcomes
- Develop communication campaign messaging strategies.
- Apply persuasion theory to communication campaigns and media messages.
- Create content that fulfills strategic communications campaign objectives.
- Explain strategic communication plans and present them online.
- Working in a group, create strategic communication messages.
- Apply research data to guide the development of strategic communication campaigns and messages.
- Develop multi-platform, multi-public message dissemination plans.
- Identify communication settings and apply appropriate theoretical precepts and practical skills to formulating messages.
Requirements
To receive a Bachelor of Arts in Strategic Communications, must complete at least 180 quarter units as articulated below, 45 of which must be completed in residence at National University, 76.5 of which must be completed at the upper-division level, and the University General Education requirements. In the absence of transfer credit, additional general electives may be necessary to satisfy total units for the degree. The following courses are specific degree requirements.
Prerequisites
(3 courses; 10.5 quarter units)
Please choose one of the following sequences.
Requirements for the Major
(16 courses, 72 units)
Please choose one of the following sequences.
Core Requisite(s):
Core Requirements
(14 courses, 63 units)
Please choose one of the following sequences.
Core Requisite(s):
Advanced Core Requirements
(2 courses, 9 units)
Please choose one of the following sequences.
Core Requisite(s):
