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Bachelor of Arts in Strategic Communications

Lead Faculty: Mr. Louis Rumpf

The Bachelor of Arts in Strategic Communications prepares students for leadership positions in public relations, advertising, marketing, and corporate communication. Graduates can use the strategic thinking and message creation skills they acquire to work in any industry, helping organizations create messages for presentations, as well as for print, broadcast, and digital media. The program covers the theory behind and execution of integrated marketing communication campaigns, disseminated in interpersonal, intercultural, organizational, and public settings. Students learn through academic work, case studies, and hands-on experience creating messages across media platforms. Completion of the program enables graduates to succeed in positions that require strategic thinking and planning, project management, content creation, and leadership.

Program Learning Outcomes

  1. Develop communication campaign messaging strategies.
  2. Apply persuasion theory to communication campaigns and media messages.
  3. Create content that fulfills strategic communications campaign objectives.
  4. Explain strategic communication plans and present them online.
  5. Working in a group, create strategic communication messages.
  6. Apply research data to guide the development of strategic communication campaigns and messages.
  7. Develop multi-platform, multi-public message dissemination plans.
  8. Identify communication settings and apply appropriate theoretical precepts and practical skills to formulating messages.

Requirements

To receive a Bachelor of Arts in Strategic Communications, students must complete at least 180 quarter units as follows: 76.5 units must be completed at the upper-division level, and 45 units must be completed in residence at National University. Students must also complete the University's General Education requirements. In the absence of transfer credit, additional general electives may be necessary to satisfy total units for the degree. The following courses are specific degree requirements.

Prerequisites (3 courses; 10.5 quarter units)
Please choose one of the following sequences.
Requirements for the Major (16 courses; 72 units)
Please choose one of the following sequences.
Core Requisite(s):
Core Requirements (14 courses; 63 units)
Please choose one of the following sequences.
Core Requisite(s):
Advanced Core Requirements (2 courses; 9 units)
Please choose one of the following sequences.
Core Requisite(s):

Program Information

Online Education

This program is available online.