Sales Fundamentals Professional Certificate

Unlocking the Art of Selling

  • Designed by industry leaders and professionals
  • No entry requirements
  • Asynchronous/self-paced
  • 5 weeks/approximately 50 hours
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Certificate Fee: $549

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Unlock the Art of Sales: Build Connections, Drive Success, and Create Lasting Impact

Sales is more than just closing deals — it’s about building relationships, solving problems, and delivering real value. Whether you’re introducing a product, negotiating a contract, or nurturing long-term client connections, mastering sales fundamentals is essential for success in any industry.

In this dynamic program, you’ll gain a deep understanding of core sales principles, learn proven strategies, and follow a step-by-step approach to the entire sales process — from identifying prospects to closing deals and maintaining strong customer relationships. Plus, we’ll explore the critical role of ethics and social responsibility in setting you apart in today’s competitive market.
Through interactive exercises, real-world case studies, and hands-on practice, you’ll develop the skills and confidence to thrive in today’s fast-paced sales environment. Whether you’re a beginner looking to break into sales or a professional aiming to sharpen your expertise, this course will empower you to connect with customers, build trust, and achieve outstanding results.

Sales isn’t just about making a pitch or closing a deal—it’s about solving problems, creating value, and building long-term relationships. In today’s rapidly evolving business landscape, where AI and automation are revolutionizing sales, understanding the fundamentals of selling is more critical than ever.

This Sales Fundamentals Certificate course blends time-tested sales strategies with the latest AI-driven sales techniques. Whether you’re launching a career in sales, refining your approach, or adapting to new technologies, this course will equip you with the skills to succeed in any industry.

  • The Modern Sales Process: Master each stage of the sales cycle, from identifying potential customers and qualifying leads to closing deals and maintaining long-term client relationships.
  • AI in Sales: Learn how AI-powered sales tools, chatbots, and predictive analytics can streamline prospecting, personalize interactions, and improve customer engagement.
  • Prospecting and Lead Generation: Develop smart strategies to identify and attract the right customers, leveraging social selling, automation tools, and data-driven insights.
  • The Art of Persuasion: Understand what drives buying decisions and how to craft compelling pitches that resonate with different audiences.
  • Handling Objections and Closing Techniques: Gain the confidence to navigate challenges, respond to customer concerns, and close deals with precision.
  • Sales Ethics and Trust-Building: Learn how to establish credibility, maintain transparency, and build long-term business relationships based on integrity and social responsibility.
  • Virtual and Digital Selling: Explore the growing world of remote selling, video presentations, and AI-enhanced customer interactions, ensuring you stay ahead in the digital marketplace.

This course isn’t just about theory — it’s about real-world application. Through interactive exercises, case studies, and hands-on role play, you’ll put your learning to the test, gaining practical experience in a variety of sales scenarios. By the end of the course, you’ll have the confidence, skills, and AI-powered strategies to excel in sales, adapt to the evolving market, and outperform the competition.

Whether you’re an aspiring sales professional, a business owner, or an experienced seller looking to integrate cutting-edge AI tools into your process, this course provides a comprehensive, future-focused approach to sales success.

Are you ready to sell smarter, close bigger deals, and stay ahead of the competition? Join us and take your sales career to the next level!

Certificate Fee: $549

Sales Fundamentals Certificate Learning Outcomes

  • Demonstrate effective communication techniques for building rapport and trust with potential clients
  • Deliver compelling sales pitches that address customer needs, highlight product or service value, and differentiate from competitors
  • Apply techniques to handle objections and rejections professionally and persistently, using techniques to turn potential losses into opportunities
  • Apply negotiation strategies to address customer concerns, align with customer needs, and close deals successfully
  • Practice sales techniques through case studies and role-play exercises to refine skills.

The Sales Fundamentals Certificate program is composed of seven units, focusing on the most essential elements of sales success. The learning modules are as follows:

  • Unit 1 – Introduction to Sales
  • Unit 2 – Customer Understanding and Engagement
  • Unit 3 – Sales Techniques and Strategies
  • Unit 4 – Sales Presentations and Demonstrations
  • Unit 5 – Negotiation and Closing Sales
  • Unit 6 – Sales Technology and Tools
  • Unit 7 – AI-Powered Sales Mastery: Analyzing, Predicting, and Optimizing Performance

To speak to a Professional and Continuing Education Program Coordinator about this certificate, please email [email protected] or call 805-200-2332.

Certificate Fee: $549

FAQs

Students can register and start the certificate anytime. Click here to register.

All learners are eligible to apply. There are no specific admissions requirements. It is recommended that learners have a high school diploma or GED.

This Sales Fundamentals Certificate is designed to be completed in 20 weeks, with approximately 50 hours of completion time.

Yes. This certificate program is asynchronous and self-paced.

The certificate fee is $549. Students can register here and check out with a credit card or contact [email protected] to discuss your payment options.

The Sales Fundamentals Certificate program is ideal for aspiring sales professionals seeking entry-level positions in sales management. Earning this certificate provides a strong foundation for launching a career in sales management, making it an excellent choice for small business owners, entrepreneurs, customer service and account management professionals, freelancers, consultants, and continuing education learners.

Students can enroll anytime by clicking here and completing the registration steps.

Certificate Fee: $549

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At NU, you’ll be part of a family: a connected, engaged, and inspired community of students from across the country and around the globe. From the day you start your first class, you’ll have the support of our faculty and staff, backed by a diverse community of students and alums, who can help you reach your educational and professional goals. 

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"National University has impacted my career. You can immediately apply what you learn in class to your business."

Francisco R.,

Class of 2016

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