The goal of the Master of Arts in Digital Journalism is to prepare learners to become dynamic new media professionals capable of using emerging technologies to generate, create and disseminate news and analysis in a competitive, fast-moving global information environment. The changing nature of 21st century journalism requires professionals who are ready to answer the call for more highly skilled news and communication practitioners in the 24-hour information-on demand cycle. The program covers theoretical and practical approaches to news coverage and packaging and contemporary business and marketing models relevant to news organizations.
The entire program is offered online with coursework that marries non-traditional multimedia skills with professional journalistic practices, legal underpinnings and the ethics of traditional journalistic practice. Other classes include computer-assisted reporting, the business of journalism, producing online publications, investigative reporting and international reporting. In the capstone, students will be matched with mentors in professional media and communication fields based upon their interests. Students also create an electronic portfolio designed to help them gain employment and build their career as a professional journalist.
Graduates will acquire a host of intellectual, managerial and journalistic skills including: an understanding of emerging media business models; the ability to create original enterprise projects about public issues, events and individuals; the knowledge to engage in public journalism by conducting polling, interviewing and interactive audience research; the training to develop, implement and evaluate appropriate strategies of investigative journalism using the Web for both research and presentation; and professional instruction in the foundations of shoe-leather journalism, as well as story-generation and reporting.
Applicants must already possess a bachelor of, arts degree and should be able to write in English at an advanced level, and be flexible enough to learn the latest technological skills that new media professionals need to survive. Applicants must prove basic competency in digital video and audio skills or take JRN 502, Essential Digital Competencies prior to JRN 610 Backpack Digital Audio amp; Video. If a student's writing skills need improvement, he or she may be required to enroll in a remedial writing class before continuing in the program. Applicants for whom English is a second language are encouraged to take the Accuplacer English test. Contact the program lead faculty for more information.
Program Learning Outcomes
- Develop digital informational content (text, graphics, audio, video) for dissemination across multiple media platforms.
- Evaluate the effect of information and knowledge management structures on accuracy and reliability in news media publications.
- Employ emerging media practices within ethical and legal boundaries.
- Create interactive online publications for a global audience.
- Evaluate contemporary business and marketing models used by media journalists to disseminate news products.
- Analyze news and information gathered from computer databases.
- Compare past and present trends in news writing, reporting, and editing.
- JRN 502 Essential Digital Competencies
- JRN 600 The New News
- JRN 605 Advanced Non-Fiction Writing
- JRN 610 Backpack Digital Audio & Video
- JRN 615 International Reporting
- JRN 620 Online Publishing
- JRN 630 Professional Editing
- JRN 640 Emerging News Business Models
- JRN 645 Marketing the News
- JRN 650 Computer-Assisted Research
- JRN 655 Communication Law
- JRN 656 Ethics in the New Media World
- JRN 660 Investigative Methods
- JRN 670 Producing Enterprise Projects
- JRN 680 Capstone Project