Doctor of Philosophy in
Business Administration (PhD-BA),
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PhD-BA in Strategic Marketing
Strategic marketing allows a business or organization to better understand client needs, create meaningful campaigns around its strengths, and differentiate itself from the competition. It’s a formula for how a business competes, what its goals should be, and what policies will be needed to carry out those goals. As a business leader, your knowledge of strategic marketing will help you create policies aimed at improving the market position of your organization while taking into account the challenges and opportunities of the competitive environment.
Why Earn Your PhD in Strategic Marketing with National University?
This PhD specialization delivers a next-generation approach to strategic marketing with benchmark training in change leadership, marketing science, and innovative marketing economics. Coursework focuses on real-world global strategies and advanced digital marketing tools across the entire product life cycle. The program provides effective, systematic, and ethical approaches to contemporary and emergent marketing practices, preparing you to lead the dynamic organizations and campaigns demanded by today’s evolving marketplace.
A conferred master’s degree from a regionally or nationally accredited academic institution. In addition to this general requirement, applicants have two options for entering the doctoral program in the School of Business:
1. Direct Entry – You may immediately begin the doctoral program through the DBA or PhD track with a previously completed master’s degree in one of the following:
- A generalized business area, such as business management or business administration
- A specialized business area (Master of Finance, Master of Human Resources Management, etc.) AND an undergraduate degree in business
- A master’s in any field AND an undergraduate degree in business
For the PhD in Business Administration, Strategic Marketing, you must complete a minimum of 60 credit hours (20 courses), including a minimum of five core courses, five specialization courses, two statistical courses, five research courses, and one doctoral elective. The estimated time needed to complete this certificate is 73 months.
Program Learning Outcomes
Students earning the Doctor of Philosophy in Business Administration, Strategic Marketing specialization will learn to:
- Develop business knowledge based on a synthesis of current theory
- Defend theories, applications, and perspectives related to business to diverse audiences
- Evaluate business practices that positively impact society
- Evaluate the relationship between the global environment and business decisions
- Formulate solutions to problems identified in extant business research
Successful completion and attainment of National University degrees do not lead to automatic or immediate licensure, employment, or certification in any state/country. The University cannot guarantee that any professional organization or business will accept a graduate’s application to sit for any certification, licensure, or related exam for the purpose of professional certification.
Program availability varies by state. Many disciplines, professions, and jobs require disclosure of an individual’s criminal history, and a variety of states require background checks to apply to, or be eligible for, certain certificates, registrations, and licenses. Existence of a criminal history may also subject an individual to denial of an initial application for a certificate, registration, or license and/or result in the revocation or suspension of an existing certificate, registration, or license. Requirements can vary by state, occupation, and/or licensing authority.
NU graduates will be subject to additional requirements on a program, certification/licensure, employment, and state-by-state basis that can include one or more of the following items: internships, practicum experience, additional coursework, exams, tests, drug testing, earning an additional degree, and/or other training/education requirements.
All prospective students are advised to review employment, certification, and/or licensure requirements in their state, and to contact the certification/licensing body of the state and/or country where they intend to obtain certification/licensure to verify that these courses/programs qualify in that state/country, prior to enrolling. Prospective students are also advised to regularly review the state’s/country’s policies and procedures relating to certification/licensure, as those policies are subject to change.
National University degrees do not guarantee employment or salary of any kind. Prospective students are strongly encouraged to review desired job positions to review degrees, education, and/or training required to apply for desired positions. Prospective students should monitor these positions as requirements, salary, and other relevant factors can change over time.