Teddy T. and Cecilia M.

Bachelor of Arts in
Management (BAM),
Entrepreneurship

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4-week
COURSES

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Year-round
enrollment

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230K+ Alumni Worldwide

Overview

The Bachelor of Arts in Management (BAM) degree prepares you for a career managing organizations and personnel in global, multicultural settings, covering a variety of industries. Foundational courses provide essential skills and knowledge for building and guiding teams, facilitating work processes, analyzing data, and making better decisions regarding market opportunities, finances, and the business environment.

For maximum flexibility, the program minimizes prerequisites while offering seven different areas of management specialization.

The Entrepreneurship specialization is designed for those seeking practical knowledge in starting, operating, and managing a small and growing business. It provides you with specialized knowledge in entrepreneurship, e-business operations, small business management, and family business. Coursework explores venture capital acquisition, risk management, new business registration, security, bankruptcy, estate planning, philanthropy, and family business issues.

Admission Requirements

In preparation for your Bachelor of Arts in Management studies, you’re required to complete the following courses or equivalents:

  • ECO 203 – Principles of Microeconomics
  • ECO 204 – Principles of Macroeconomics
  • LAW 204 – Legal Aspects of Business I

Course Details

Required Courses

For the Bachelor of Arts in Management degree with a specialization in Entrepreneurship, you must complete ten foundational courses and four specialization courses.

Foundational Course Listings

Course Name

Performance Management (PM) and Supply Chain Management (SCM) require metrics and indicators to measure value, weaknesses and opportunities through business intelligence. Using data to set objectives and measure the internal and external performances through analytics has been a proven method to business success. Business analytics provide a proactive approach to identify and solve problems before it takes place. Data improvement, data quality assessment, data cleansing and normalization, methods and process improvements will be discussed.

New technologies have opened new arenas in prediction and marketing. Subjects of predictive analytics topics and its role in enterprise marketing will be discussed. The course applies predictive analytic tools to derive the organization’s strategic direction. Market and product analysis will be used to illustrate the development process. Results will be drawn from actual predictive analytics applications and interpreted in the context of business impact.

Financial world faces uncertainty that affects the outcome of sound investments. Leaders are utilizing probabilistic analytic models that alleviate ambiguity on making decision for profitable returns. Theories and practical tools focusing on model building; constructing, processing, and presenting probabilistic information will be discussed. Utilization of analytical software to solve problems on axioms of probability, conditioning and probability trees, random variables and distributions expectation.

Every step of online transactions should be considered with security in mind. Accessing the organizations’ data requires operators to apply the proper security and privacy while the data is stored, transmitted accessed and when it is worked on. Work with confidential data involves strong ethical practices to be aware of security breaches and how to mitigate threats.

PrerequisiteECO 203 and ECO 204

A study of the accelerating internationalization of all business, this course introduces upper-division undergraduate students to all facets of international business within three broad subject areas: (1) the economic framework of international business, (2) the operating frameworks of multinational corporations, and (3) a framework for global strategic management. It uses case studies to illustrate concepts and methods.

Examination of core issues in the practice of leadership. Identification of differing theories and styles of collaborative, integrative organizational leadership and comparison to authoritarian or management by edit within the organizational context.

An introduction to the impact that individuals, groups, and structure have on behavior within organizations for the purpose of applying such knowledge toward improving an organizations effectiveness. The course will focus on work-related behavior with an emphasis on individual and group performance as it relates to organizational productivity and processes. A central theme will be the development of “people” skills to help all employees- staff, front-line supervision, and management- improve their effectiveness.

This course provides an overview of the myriad of human resource management activities performed in the workplace. Topics include human resource planning, job analysis, staffing, recruitment, selection, retention, training and talent development, compensation and benefits, legal aspects, DE&I, discipline, performance management, labor relations, ethics, and health and safety.

Exploration of values and ethics in businesses that operate locally and internationally. Moral philosophies, values, conflict of interests, discrimination, business cultures, and ethical standards are critically presented. Ethical leadership of people, technology and sustainability are used in the development and implementation of ethical business programs.

PrerequisiteComplete all “Preparation for the Major” courses and all other courses listed as “Requirements for the Major.”

Application of strategic management principles to develop, organize, finance, and operate a business enterprise. Integrates and applies knowledge and skills gained in other business and management courses to create a competitive strategy.

Specialization Courses

Course Name

A study of entrepreneurship with a particular focus on creating and starting a new venture. Coursework explores the historical development of entrepreneurship, risk-taking, innovation and marketing, financial and organizational planning, going public, and legal issues faced by entrepreneurs.

This course takes an in-depth look at small-to-mid-sized companies with a view toward preparing you for leadership roles. The emphasis is building and managing companies from the start-up phase to their growth and efficient operation. You’ll explore various strategies for solving managerial, legal, and ethical issues relevant to small business managers.

A study in planning, creating, integrating, and maintaining a successful e-business. Coursework focuses on the origins and growth of e-business; entrepreneurial aspects of business-to-business e-commerce, e-tailing, supply chain management; and security concerns. As part of your learning, you’re encouraged to develop a business plan for a potential venture via your own website.

This course explores the planning, operation, and dynamics of an established family business. You’ll study business succession from one generation to the next, business plan evaluation, marketing strategies, conflict resolution, estate planning, legal issues, and the financial aspects of running a successful business within the bonds and influences of a family environment.

Learning Outcomes

In addition to the academic outcomes for all Bachelor of Arts in Management graduates, students completing the Entrepreneurship specialization will learn to:

  • Assess the various legal structures of small business and evaluate the feasibility of an entrepreneurial project by analyzing the organizational, marketing, and financial aspects of a business concept
  • Apply the principles of e-commerce by developing a plan to integrate technology into a small business
  • Evaluate a family business with regard to its legal structure, leadership and management, and succession planning
Program Disclosure

Successful completion and attainment of National University degrees do not lead to automatic or immediate licensure, employment, or certification in any state/country. The University cannot guarantee that any professional organization or business will accept a graduate’s application to sit for any certification, licensure, or related exam for the purpose of professional certification.

Program availability varies by state. Many disciplines, professions, and jobs require disclosure of an individual’s criminal history, and a variety of states require background checks to apply to, or be eligible for, certain certificates, registrations, and licenses. Existence of a criminal history may also subject an individual to denial of an initial application for a certificate, registration, or license and/or result in the revocation or suspension of an existing certificate, registration, or license. Requirements can vary by state, occupation, and/or licensing authority.

NU graduates will be subject to additional requirements on a program, certification/licensure, employment, and state-by-state basis that can include one or more of the following items: internships, practicum experience, additional coursework, exams, tests, drug testing, earning an additional degree, and/or other training/education requirements.

All prospective students are advised to review employment, certification, and/or licensure requirements in their state, and to contact the certification/licensing body of the state and/or country where they intend to obtain certification/licensure to verify that these courses/programs qualify in that state/country, prior to enrolling. Prospective students are also advised to regularly review the state’s/country’s policies and procedures relating to certification/licensure, as those policies are subject to change.

National University degrees do not guarantee employment or salary of any kind. Prospective students are strongly encouraged to review desired job positions to review degrees, education, and/or training required to apply for desired positions. Prospective students should monitor these positions as requirements, salary, and other relevant factors can change over time.