National University Marketing Professor Michael Becker Receives National Award for Education Leadership Contributions
Mr. Becker, Co-Founder and Managing Partner for Global Mobile Strategy and Education Marketing Company, mCordis, and Professor of Mobile Marketing at National University, is being recognized for leadership as entrepreneur, evangelist and educator
San Diego, Calif. – Oct. 21, 2014 – Michael Becker, a Professor of Mobile Marketing at National University, has been named the 2014 recipient of the Marketing Edge Edward N. Mayer Jr. Education Leadership Award. Mr. Becker was recognized for his instrumental role in the growth of the mobile marketing field and for his tireless efforts educating students, professionals and consumers on marketing best practices. Becker, who will formally accept the national award Oct. 25 in San Diego, teaches in the School of Business and Management at National University, the 2nd largest private, nonprofit university in California.
Mr. Becker, co-founder and managing partner for mCordis, a global mobile marketing strategy and educational services company, is a published author and has served on numerous boards dedicated to the marketing profession. The Edward N. Mayer Jr. Education Leadership Award is given by the New York City-based nonprofit organization Marketing EDGE (formerly Direct Marketing Educational Foundation – DMEF), a national organization committed to introducing college students to the thriving profession of marketing.
“We are thrilled to congratulate Michael Becker, who is a dedicated educator in all senses of the word, and who has contributed greatly to the academic and professional development of his students here at National University,” said Dr. Steven Lorenzet, Dean of the School of Business and Management. “Mr. Becker brings a superior level of knowledge and experience to his courses, ensuring that students learn the latest, most relevant approaches to mobile marketing in preparation for careers in this dynamic industry and its related fields.“
Recognized as an entrepreneur, evangelist and educator, Mr. Becker is a long-time advocate for responsible mobile marketing worldwide. At National University, Mr. Becker creates content and teaches online courses leading to degrees, such as the MBA with a Specialization in Mobile Marketing and Social Media, and provides workshops and certificate opportunities for lifelong learners.
“We are pleased to have Michael Becker be part of our our innovative Mobile Marketing and Social Media program, where he challenges our students to continuously adapt their content strategies to leverage the most recent mobile and social media developments.” said Lead Faculty of Marketing, Dr. Mary Beth McCabe. “National University's format of learning is uniquely suited to this fast-changing business environment, and Mr. Becker enjoys the challenges that it brings, thriving on the student engagement it requires.”
In addition to his role at mCordis, Mr. Becker is a strategic advisor and board member to many firms, including the Assurant Solutions, Shopper Army, FunMobility, Somo and Privowny. He was one of the pioneers of the Mobile Marketing Association (MMA), serving on its board from 2004 to 2014 and acting as its Managing Director in North America for three years (2010-2013). Prior to and while serving at the Mobile Marketing Association, Mr. Becker worked cooperatively with the Interactive Advertising Bureau (IAB), the Direct Marketing Association and Association of National Advertisers on self-regulatory ethical guidelines for business conduct, governing email, SMS and MMS, and related mobile marketing communication services.
Mr. Becker is also the author of a number of articles and books and has delivered hundreds of mobile marketing educational workshops, seminars, keynotes and panels throughout the world. Most recently he released “Mobile Marketing Fundamentals,” an online video tutorial with Lynda.com and co-authored Mobile Marketing for Dummies. He founded the MMA International Journal of Mobile Marketing, which released 18 issues and nearly 200 articles between 2005 and 2014.
About National University
Founded in 1971, National University is the second-largest private, nonprofit institution of higher education in California. With 30,000 students and more than 180,000 alumni, National University is the flagship institution of the National University System. National University is dedicated to making lifelong learning opportunities accessible, challenging, and relevant to a diverse population of students. Five schools and one college – the College of Letters and Sciences; the School of Business and Management; the School of Education; the School of Engineering and Computing; the School of Health and Human Services; and the School of Professional Studies – offer more than 100 graduate and undergraduate degrees and 23 teacher credentials. Programs are offered at locations throughout California and across the nation, and are also available online. National University is headquartered in La Jolla, California.
mCordis is a mobile marketing education and advisory services company with offices in London and San Francisco. Founded in 2013 the company is focused on bridging the knowledge gap around mobile marketing for brands and agencies. It does this through formal qualifications, training and supporting companies with advice on strategy and market development. In 2014 it introduced the Professional award in Mobile Marketing, the world first accredited qualification in mobile marketing in the world, working with partners, the Institute of Direct & Digital Marketing (IDM). It will introduce a higher level Certificate in Mobile Marketing in January 2015 with both courses being endorsed by the Mobile Marketing Association (MMA), Direct Marketing Association (DMA) and Association of National Advertisers (ANA). mcordis
Director of Public Relations