Sales Techniques Methodology

Course Description

A survey of the essential principles of salesmanship and selling techniques, the course includes the approach to non-manipulative selling and benefit identification. Also covered is how to identify the right market segment, prospect, and plan for personal selling. It introduces direct selling and provides exercises that enhance the direct selling process

Learning Outcomes

  • Explain the impact of the Internet the selling process.
  • Describe the characteristics associated with successful salespeople.
  • Explain the impact of the Internet the selling process.
  • Identify a target market and set up a prospecting plan for diverse markets market.
  • Describe the common closing techniques in sales.
  • Describe time and territory management issues related to personal selling.
  • Discuss the fundamentals of planning a sales call.
  • Examine current legal and ethical standards of practice in personal selling.
  • Demonstrate a clear understanding of major marketing concepts in writing and orally using proper business communications techniques.
  • Demonstrate the ability to use on-line resources to research and prepare written and oral assignments.


Why Choose National University?

We’re proud to be a veteran-founded, San Diego-based nonprofit. Since 1971, our mission has been to provide accessible, achievable higher education to adult learners. Today, we educate students from across the U.S. and around the globe, with over 185,000 alumni worldwide.

Four-Week Courses

Focus on one subject at a time — one month at a time — and finish your degree faster.

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Choose from associate, bachelor’s, and master’s degrees, plus credentials and certificates.

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Study when and where it’s convenient for you with evening, weekend, and 100% online classes.

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Apply or transfer any time. Classes start monthly, and applications are accepted year round.

20+ Locations

Attend class and learn onsite at one of over 20 locations in California.

Military Friendly

As a Yellow Ribbon school, we offer tuition discounts to servicemembers and dependents.

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