Overview

The Bachelor of Arts in Broadcast Media consists of courses that prepare the student for a broad range of positions in television studios, video production companies, and convergent media enterprises, as well as in the many facilities emerging as a result of the pervasive growth of digital technologies. The program covers the theory and practice of broadcast media in all of its phases, and provides students with experience in field and television studio production.

After completing a series of preparatory and core courses combining theory and hands-on application in broadcast and multimedia technologies, students are required to specialize in either management or production. Graduates of the program are prepared for positions in operations, production, marketing, and advertising. Positions include producer, director, camera operator, effects specialist, project manager, and viewing programmer.

Upon completion of the program students should be able to:

Use broadcast television and related media production terminology in a media production setting.
Implement strategies to operate in groups that deal with a variety of cooperative and collaborative situations.
Operate video production equipment in the field and studio settings.
Develop shooting scripts for a variety of program formats using the appropriate story terminology and screenplay formatting.
Recognize the legal, ethical and regulatory concepts of the broadcast media industry.
Prepare a production budget for use in a variety of program formats and broadcast media environments.
Apply relevant media marketing strategies in the development of broadcast programming .
Apply the principles of single and multi-camera production techniques in the field and studio settings.
Develop media products for delivery over a variety of broadcast media outlets.
Apply the principles of multi-camera switching and non-linear editing of video and multi-layer sound in producing broadcast programs for a variety of media outlets.
Apply professional lighting and sound design and directing techniques in field and studio production environments.

Requirements

To receive a Bachelor of Arts in Broadcast Media, students must complete at least 180 quarter units as articulated below, 45 of which must be completed in residence at National University, and 76 of which must be completed at the upper-division level. The following courses are specific degree requirements, including the required concentration in either management or production.

In the absence of transfer credit, students may need to take additional general electives to satisfy the total units for the degree.

Preparation for the Major
(6 courses, 27 quarter units)

BRO 210 History of TV
(Prerequisites: ENG100/101; COM100 or COM200)
COM 220 Media Literacy
PSY 100 Introduction to Psychology
MUL 205 Principles of Graphic Design
MUL 245 Principles of Web Design
MUL 265 Digital Audio and Video

Upper Division Requirements for the Major: Core Courses
(9 courses, 40.5 quarter units)

BRO 305 Media Story Telling
  (Prerequisites: Broadcast Media Preparation Courses or equivalents)
BRO 310 Media Facilities Operations
  (Prerequisites: Broadcast Media Preparation Courses or Equivalents)
MUL 300 Convergence Media
  (Prerequisites: MUL 200 level requirements or equivalents)
MKT 402A Marketing Fundamentals
BRO 320 Producing I
  (Prerequisites: BRO305)
BRO 325 Producing II
  (Prerequisite: BRO 320)
BRO 330 Field Production I
  (Prerequisites: BRO305)
BRO 340 Studio Production I
  (Prerequisites: BRO305)
HUB 400 Group Structure and Dynamics
  (Prerequisites: ENG 100/101 and PSY 100)

Broadcast Media Concentrations
Students must select one of two concentrations to match their personal interests and fulfill demands in the industry for skilled managerial and production personnel. Each concentration course builds upon the prior course, culminating in a final group project produced in a television studio with students from the other concentration.

Concentration in Broadcast Media Management
(6 courses, 27 quarter units)
(510)
BRO 410 TV/Film and Ethics
  (Prerequisites: All Broadcast Media Core Courses)
LED 400 Introduction to Leadership
BRO 415 Media Programming
  (Prerequisites: All Broadcast Media Core Courses)
BRO 420 Electronic Media Management
(Prerequisites: All Broadcast Media Core Courses)
MGT 409C Principles of Management and Organization
BRO 440 Studio Production II
  (Prerequisites: All Broadcast Media Core Courses)

Concentration in Broadcast Media Production
(6 courses, 27 quarter units)
(511)
MUL 365 Applied Digital and Audio
  (Prerequisites: MUL 200 level requirements or equivalents)
MUL 460 Advanced Digital and Audio
  (Prerequisites: All Multimedia General Core Courses)
MUL 461 Motion Graphics
  (Prerequisites: All Multimedia General Core Courses; MUL 460)
MUL 462 Digital Audio Creation
(Prerequisites: All Multimedia General Core Courses; MUL 460; MUL 461)
BRO 430 Field Production II
(Prerequisites: All Broadcast Media Core Courses)
BRO 440 Studio Production II
  (Prerequisites: All Broadcast Media Core Courses)

Upper Division Electives
(2 courses, 9 quarter units)
To earn the Bachelor of Arts in Broadcast Media students must complete a minimum of 2 courses (9 quarter units) of electives. Students must choose from the following electives.

MUL 350 Web Presentation
  (Prerequisites: ENG100/101; COM100 OR COM 200)
MUL 360 Digital Audio and Video
  (Prerequisites: ENG100/101; COM100 OR COM 200)
MUL 370 Digital Interactivity
  (Prerequisites: ENG100/101; COM100 OR COM 200)
MUL 380 3-D Modeling and Rendering
  (Prerequisites: ENG100/101; COM100 OR COM 200)
MUL 445 Management of Web Projects
  (Prerequisites: ENG100/101)
LED 410 Leading in Diverse Groups and Teams
MKT 443 Introduction to Advertising
MGT 422 Team Building, Interpersonal Dynamics, and Empowerment

Degree Program Locations
La Mesa Campus
Los Angeles Campus
Mission Valley Campus
South Bay Campus
Spectrum Business Park Campus
Kearny Mesa Campus