Overview

This nationally recognized Pharmaceutical Sales Representative online training course (CNPR) and program was developed in response to a rising need for entry-level certified pharmaceutical sales representatives. The program is designed for individuals who want to gain entry into the pharmaceutical industry but who lack the required pharmacology and medical education. 120 hours.

Upon successful completion of  this program, students will: 

  • Understand all pharmaceutical terms, definitions, and abbreviations needed to sell pharmaceuticals.
  • Have the necessary medical terminology required to sell to physicians and pharmacists.
  • Know the pharmaceutical industry, major product lines, and therapeutic categories.
  • Understand the FDA's role in the industry, laws enforced by the FDA, Hatch-Waxman Act, and regulatory compliance in drug labeling and promotion
  • Comprehend Medicare/Medicaid issues and how they affect the selling process.
  • Understand research & development of new drugs, stages and timelines of new drug development, and clinical trials.
  • Know patent/patent extensions, generic drugs, US drug distribution channels, manufacture/distributor relationships, and distributor/retail relationships.
  • Gain knowledge of government reimbursement programs, drug discount cards, major concepts and components managed care, main stakeholders in the managed-care marketplace, drug marketing and group purchasing organizations.
  • Grasp the concept of pharmaceutical sales territory planning and information gathering, importance of call planning and record keeping, appointment calls/impromptu calls, strategies for no see offices, and downtime strategies.
  • Have the knowledge to effectively use sales brochures and support literature, how to sell new products versus established products, prepare for hospital calls, security concerns of a hospital, and sampling rules in hospitals.
  • Be prepared to properly comment on competing pharmaceutical products, effective drug sample positioning, citing clinical studies and trials, closing sales, exhibit preparation and to communicate with a district manager.
  • Be prepared to take the CNPR certification exam.
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Course Fee: $1,595

Degree Program Locations
This degree is offered online