Marketing for Film andamp; TV

Course Description

Overview of marketing in the entertainment industry, including analysis of studio blockbusters, independent films, network and syndicated Television, Internet, Transmedia and documentaries.

Learning Outcomes

  • Evaluate the intent, resources, creativity and impact of marketing campaigns in movies, TV shows, transmedia products and documentaries.
  • Analyze constructs from the marketing of various media, as a tool to develop new campaigns for a show, program or franchise.
  • Evaluate the roles of publicity, promotion and advertising in marketing media products.
  • Create a proposal for a campaign that applies the elements of marketing to the sale, distribution and exploitation of a movie (script/finished film), TV show, transmedia product/franchise and/or documentary.
  • Incorporate constructive criticism in the revision of the marketing campaign project for multiple platforms.

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Attend class onsite at one of over 20 campus locations across California or in Nevada.

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School of Professional Studies

“Our faculty members have years of experience in their fields. That practitioner insight brings their course material to life and gives students tools and expertise they can put into practice right away.”
School of Professional Studies
Micaela R.
Class of 2014