Bachelor of Arts in
230K+ Alumni Worldwide
The Bachelor of Arts in Management (BAM) prepares you for a career managing organizations and personnel in global, multicultural settings, covering a variety of industries. Foundational courses provide essential skills and knowledge for building and guiding teams, facilitating work processes, analyzing data, and making better decisions regarding market opportunities, finances, and the business environment.
For maximum flexibility, the program minimizes prerequisites while offering seven different areas of management specialization.
The Marketing specialization explores the concepts and techniques of marketing, sales, and advertising; and how to apply these principles to promotional strategy, decision-making, and analysis. The coursework provides you with the fundamentals for a range of opportunities in the business and marketing fields, including marketing management, marketing research, market analysis, product/brand manager, retailing, sales promotion, and international marketing.
In preparation for your Bachelor of Arts in Management studies, you’re required to complete the following courses or equivalents:
- ECO 203 – Principles of Microeconomics
- ECO 204 – Principles of Macroeconomics
- LAW 204 – Legal Aspects of Business I
In addition to the academic outcomes for all Bachelor of Arts in Management graduates, students completing the Marketing specialization will learn to:
- Develop marketing research tools that gather accurate customer data
- Evaluate global marketing strategies for products and services using different sources of consumer and business behavior
- Apply marketing concepts and promotional strategies to management decision-making
Successful completion and attainment of National University degrees do not lead to automatic or immediate licensure, employment, or certification in any state/country. The University cannot guarantee that any professional organization or business will accept a graduate’s application to sit for any certification, licensure, or related exam for the purpose of professional certification.
Program availability varies by state. Many disciplines, professions, and jobs require disclosure of an individual’s criminal history, and a variety of states require background checks to apply to, or be eligible for, certain certificates, registrations, and licenses. Existence of a criminal history may also subject an individual to denial of an initial application for a certificate, registration, or license and/or result in the revocation or suspension of an existing certificate, registration, or license. Requirements can vary by state, occupation, and/or licensing authority.
NU graduates will be subject to additional requirements on a program, certification/licensure, employment, and state-by-state basis that can include one or more of the following items: internships, practicum experience, additional coursework, exams, tests, drug testing, earning an additional degree, and/or other training/education requirements.
All prospective students are advised to review employment, certification, and/or licensure requirements in their state, and to contact the certification/licensing body of the state and/or country where they intend to obtain certification/licensure to verify that these courses/programs qualify in that state/country, prior to enrolling. Prospective students are also advised to regularly review the state’s/country’s policies and procedures relating to certification/licensure, as those policies are subject to change.
National University degrees do not guarantee employment or salary of any kind. Prospective students are strongly encouraged to review desired job positions to review degrees, education, and/or training required to apply for desired positions. Prospective students should monitor these positions as requirements, salary, and other relevant factors can change over time.