Bachelor of Arts in
Management (BAM),
Marketing

Performance Management (PM) and Supply Chain Management (SCM) require metrics and indicators to measure value, weaknesses and opportunities through business intelligence. Using data to set objectives and measure the internal and external performances through analytics has been a proven method to business success. Business analytics provide a proactive approach to identify and solve problems before it takes place. Data improvement, data quality assessment, data cleansing and normalization, methods and process improvements will be discussed.

New technologies have opened new arenas in prediction and marketing. Subjects of predictive analytics topics and its role in enterprise marketing will be discussed. The course applies predictive analytic tools to derive the organization’s strategic direction. Market and product analysis will be used to illustrate the development process. Results will be drawn from actual predictive analytics applications and interpreted in the context of business impact.

Financial world faces uncertainty that affects the outcome of sound investments. Leaders are utilizing probabilistic analytic models that alleviate ambiguity on making decision for profitable returns. Theories and practical tools focusing on model building; constructing, processing, and presenting probabilistic information will be discussed. Utilization of analytical software to solve problems on axioms of probability, conditioning and probability trees, random variables and distributions expectation.

Every step of online transactions should be considered with security in mind. Accessing the organizations’ data requires operators to apply the proper security and privacy while the data is stored, transmitted accessed and when it is worked on. Work with confidential data involves strong ethical practices to be aware of security breaches and how to mitigate threats.

Prerequisite: ECO 203 and ECO 204

A study of the accelerating internationalization of all business, this course introduces upper-division undergraduate students to all facets of international business within three broad subject areas: (1) the economic framework of international business, (2) the operating frameworks of multinational corporations, and (3) a framework for global strategic management. It uses case studies to illustrate concepts and methods.

Examination of core issues in the practice of leadership. Identification of differing theories and styles of collaborative, integrative organizational leadership and comparison to authoritarian or management by edit within the organizational context.

An introduction to the impact that individuals, groups, and structure have on behavior within organizations for the purpose of applying such knowledge toward improving an organizations effectiveness. The course will focus on work-related behavior with an emphasis on individual and group performance as it relates to organizational productivity and processes. A central theme will be the development of “people” skills to help all employees- staff, front-line supervision, and management- improve their effectiveness.

This course provides an overview of the myriad of human resource management activities performed in the workplace. Topics include human resource planning, job analysis, staffing, recruitment, selection, retention, training and talent development, compensation and benefits, legal aspects, DE&I, discipline, performance management, labor relations, ethics, and health and safety.

Exploration of values and ethics in businesses that operate locally and internationally. Moral philosophies, values, conflict of interests, discrimination, business cultures, and ethical standards are critically presented. Ethical leadership of people, technology and sustainability are used in the development and implementation of ethical business programs.

Prerequisite: Complete all “Preparation for the Major” courses and all other courses listed as “Requirements for the Major.”

Application of strategic management principles to develop, organize, finance, and operate a business enterprise. Integrates and applies knowledge and skills gained in other business and management courses to create a competitive strategy.

A study of the dynamics of human behavior and how it relates to the purchase decision. This course provides an in-depth view of the many factors influencing the consumer decision-making process, including personality, social groups, culture, values structure, perception, and learning. Coursework focuses on developing market strategies through lectures, case studies, and field studies.

An introduction to the cultural environment of global markets. You’ll explore cultural dynamics, management styles, and international legal environments while learning to assess global marketing opportunities and develop strategies to capitalize on them.

This course provides an overview of contemporary methods for gathering, analyzing, and preparing market research for marketing decision-making. You’ll focus on defining organizational information needs and designing appropriate research methods to obtain them. Study topics include qualitative and quantitative research methods, secondary research, internal market intelligence systems, and data analysis.

This course surveys the effective advertising techniques used in multiple media (social, TV and video, radio and podcast, digital and print, and billboard) and the strategic methods for allocating ad campaigns.

An exploration of the essential principles and techniques of selling and salesmanship. This course focuses on non-manipulative selling, benefits identification, and identifying the right market segment, prospect, and sales plan. You’ll also be introduced to direct selling and exercises designed to enhance the direct selling process.

This course studies the functions and forms of physical distribution. You’ll focus your studies on international distribution strategies for products and services, paying specific attention to direct distribution (from manufacturing to retail), indirect distribution (agents, independent representatives, and VARs), and direct marketing (fulfillment centers).

An exploration of the different strategies and techniques for dealing with three of the most critical audiences for business and marketing information: investors, government agencies, and the general public.

This introduction to digital marketing explores the development, implementation, and measurement of digital-based marketing strategies and tactics. Coursework focuses on search engine optimization (SEO), social media marketing, and online advertising.

This course examines the marketing of services as distinct and separate from product marketing. You’ll study the theory and practice of developing service marketing strategies for segmented populations through added-value and immediate-response campaigns in global markets.