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Google Digital Marketing and E-commerce Professional Certificate

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Flexible learning to balance family, work, and school.

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On-demand learning with interactive learning assessments.

Home » Programs » Google Digital Marketing and E-commerce Professional Certificate

Industry-Current Credentials for Digital Marketing & E-commerce

Today’s successful organizations employ highly skilled teams of marketing professionals to create and deploy carefully planned marketing programs to reach, attract, and keep their customers. The Google Digital Marketing & E-commerce Professional Certificate is designed to teach you the fundamental knowledge and skills to qualify for an entry-level job in this creative, exciting field.

In this professionally focused certificate program, you’ll learn how people interact with brands and how online tools like social media, display advertising, and email can attract and engage customers. You’ll study industry-current tools and platforms that drive the modern marketing industry, such as Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, X (formally known as Twitter), Google Ads, and Google Analytics.

Through interactive content including discussion prompts, quizzes, and hands-on activities, you’ll build job-ready skills as you learn how to:

​​Attract and engage customers through digital marketing channels like search, social media, and email.

Gain Market-Relevant Tools and Strategies Used by Marketing Professionals

As you progress through this asynchronous, self-paced program, you’ll learn about how digital marketing uses email, social media, search engines, display advertising, and other online channels to attract customers, encourage them to make purchases, and keep them coming back.

You’ll also be taught how e-commerce uses online platforms to sell products and services, which includes designing online stores, crafting product listings, conducting market research, and analyzing store performance. The seven-unit sequence of learning modules includes:

  • Foundations of digital marketing and e-commerce 
  • Attracting and engaging customers through digital marketing 
  • Content marketing 
  • Email marketing 
  • Marketing analytics and measurement 
  • Building, launching, and managing e-commerce stores 
  • Developing and maintaining customer loyalty online 

Why Choose National University

  • Adult-focused for 50 years  
  • 190+ degree programs, credentials, and certificates  
  • Online classes  
  • Year-round enrollment  
  • Veteran-founded nonprofit 

National University is the one online university that takes a holistic, whole-human approach to student well-being. It means we’ll be with you side-by-side, every step of the way, breaking any barriers you face in achieving your education. Our supportive ecosystem measures success across five support pillars, including academic, financial, social/emotional, career, and family life.  

At NU, you’ll be part of a family — a connected, engaged, and inspired community of students from across the country and around the globe. From the day you start your first class, you’ll have the support of our faculty and staff, backed by a diverse community of students and alumni, who can help you reach your educational and professional goals.  

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“I had a great time at NU. The support I had getting through school was phenomenal. Learning is so much fun, and it can have the power to change your entire life.”

– Alexis M., Class of 2023

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We know your life may not happen on a 9-5 schedule, so we offer courses online.

Frequently Asked Questions

Students can register and start the certificate anytime. Click here to register.

All learners are eligible to apply. There are no specific admissions requirements. It is recommended that learners have a high school diploma or GED.

​​The Google Digital Marketing and E-commerce Professional Certificate can be completed in 3 months working approximately 20 hours per week, or in 6 months working 10 hours per week.

Yes. This certificate program is asynchronous and self-paced.

The certificate registration fee is $189. Students can register here and checkout with a credit card. You may also contact [email protected] to discuss your payment options. 

Anyone interested in developing the skills and qualifications for in-demand jobs in digital marketing and e-commerce.   

Students can enroll anytime by clicking here and completing the registration steps.