Interactive Mobile Campaigns

Course Description

Apply and integrate new tools and techniques to design, create, and implement interactive communication programs and campaigns. Focuses on delivery through Social Media, location-based messaging, and personal mobile devices. Offers hands-on experience producing multimedia and mobile content.

Learning Outcomes

• Apply best practices and design in digital interactive and mobile campaigns.
• Identify and specify stakeholders, audiences, user communities, and range of personal digital devices targeted.
• Create strategies for digital interactive communication campaigns to reach stakeholders, target audience, and specific digital devices.
• Create interactive mobile campaign plan for PR or integrated marketing.
• Analyze and identify apps to be used in the campaign.
• Devise media mix plan to fulfill digital interactive campaign objectives.
• Apply design concepts to creating layouts with graphics, headlines, subheadlines, preheadlines, taglines, body copy, and QR squares.
• Design presentation to explain and demonstrate content to colleagues and professional audiences.

Prerequisites

• COM442