Media Management

Course Description

In-depth study of topics in media management, including managing media enterprises and units, business practices, content marketing and distribution, and technologies such as content and media asset management systems, as well as distribution and delivery networks. Students learn analytical techniques necessary to weigh business strategies and technology choices in bringing a variety of types of media content products to market.

Learning Outcomes

  • Compare communication and media management styles and evaluate their effectiveness in enterprises within the creative industries.
  • Analyze the economic structure of content industries and businesses.
  • Apply the principles of program development and creation.
  • Analyze business strategies underlying content marketing and exploitation.
  • Analyze audience measurement and activity across media platforms, including broadcast ratings, website activity, downloads.
  • Set benchmarks for measuring success across multiple screens, including first window, second window, after-markets and syndication.


Why Choose National University?

We’re proud to be a veteran-founded, San Diego-based nonprofit. Since 1971, our mission has been to provide accessible, achievable higher education to adult learners. Today, we educate students from across the U.S. and around the globe, with over 200,000 alumni worldwide.

Four-Week Courses

Focus on one subject at a time — one month at a time — and finish your degree faster.

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Choose from associate, bachelor’s, and master’s degrees, plus credentials and certificates.

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Study when and where it’s convenient for you with evening, weekend, and 100% online classes.

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Apply or transfer any time. Classes start monthly, and applications are accepted year round.

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Attend class and learn onsite at one of over 20 locations in California.

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As a Yellow Ribbon school, we offer tuition discounts to servicemembers and dependents.

School of Arts, Letters, and Sciences

“Our faculty are established scholars and creators in their own fields. They are dedicated to making your entry into their disciplines a successful one, preparing you for your career as well as graduate study.”
School of Arts, Letters, and Sciences
Jackson M., Class of 2021, Military Veteran
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