The Business of Screenwriting

Course Description

This seminar explores the business side of film, TV and/or Transmedia writing and provides an in person experience. Professionals from the entertainment business such as screen and television writers, IP developers, development executives, producers, marketing strategists, agents and managers, studios, guilds and other entities integral to the entertainment industry deconstruct how they choose projects and engage in the business of Hollywood.

Learning Outcomes

  • Analyze and deconstruct how various studios and/or production entities determine what projects they are looking for based on market trends and company vision.
  • Evaluate the process of film marketing and how it related to the film and TV business.
  • Interact with development executives, producers and other industry professionals in order to ‘reality check’ researched assumptions about many various aspects of the film/TV business.
  • Develop acumen in creating and presenting pitches.



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Apply or transfer any time. Classes start monthly, and applications are accepted year round.

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Attend class and learn onsite at one of over 20 locations in California.

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As a Yellow Ribbon school, we offer tuition discounts to servicemembers and dependents.

School of Arts, Letters, and Sciences

“Our faculty are established scholars and creators in their own fields. They are dedicated to making your entry into their disciplines a successful one, preparing you for your career as well as graduate study.”
School of Arts, Letters, and Sciences
Jackson M., Class of 2021, Military Veteran