Ivan F., Class of 2020, Military Veteran

Bachelor of Business
Administration (BBA)
in Business Analytics

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230K+ Alumni Worldwide


Designed for working professionals interested in data-driven skills and analytical methods in business. These skills and knowledge are key to creating value, improving data-based decision-making processes, and support strategic management. Coursework focuses on cutting-edge analytics and data science, including statistical methods, data management, and visualizing and communicating data.

Admission Requirements

In preparation for your Bachelor of Business Administration studies, you’re required to complete the following courses or equivalents:

  • MNS 205 – Introduction to Quantitative Methods


  • MTH 215 – College Algebra and Trigonometry


  • MTH 220 – Calculus I
  • MTH 210 – Probability and Statistics
  • ECO 203 – Principles of Microeconomics
  • ECO 204 – Principles of Macroeconomics
  • ACC 201 – Financial Accounting Fundamentals
  • ACC 202 – Managerial Accounting Fundamentals
  • LAW 204 – Legal Aspects of Business I

Course Details

Required Courses

Students must successfully complete the following courses for a Concentration in Business Analytics, with at least four of them in residence at National University. It is recommended that students take these courses toward the end of their program after completing the upper-division BBA core courses.

Foundational Course Listings

Course Name

An introduction to the roles of managers and the vision, mission, and goals of organizations. This course investigates management theories and explores the four primary functions of managers: planning, organizing, leading, and controlling. You’ll explore issues related to human resource management, organizational structure and behavior, creative problem solving, effective communication, and the management of teams, change, and innovation.

This course is an introduction to contemporary marketing theory and practice in both the local and global marketplace. You’ll examine basic concepts of marketing with an emphasis on market positioning, segmentation, and targeting, as well as product development and distribution.

An overview of information systems (IS) infrastructure and its utilization in today’s global business environment. The use of technological tools and the role of information systems within organizations will be explored from strategic, tactical, and operational viewpoints. You’ll learn how to choose and utilize information to gain a competitive advantage in industry and the marketplace.

This course is a survey of the principles and concepts used in the financial management of a business enterprise. Topics are addressed from both theoretical and practical standpoints, including money and capital markets, financial management of working capital, capital budgeting and fixed asset management, and short-term and long-term financing by means of debt and equity capital.

An exploration of business values and ethics through both a local and international lens. You’ll examine moral philosophies, values, conflicts of interest, discrimination, business cultures, and ethical standards with a critical eye. You’ll also study the ethical leadership of people, technology, and sustainability, and how to develop and implement all of these through ethical business programs.

This course explores the fundamentals of business analytics. You’ll focus on the management-science approach to problem-solving, the application of linear programming, the use of decision analysis techniques, and how to utilize project management tools.

A survey of the fundamental concepts of production and operations management. You’ll learn to use quantitative methods for forecasting, resource allocation, capacity planning, inventory management, and quality assurance. The focus is on improving production efficiency while simultaneously enhancing effectiveness through better managerial decisions. The course concludes with a study of how to align organizations with external suppliers and customers through supply chain management.

This course introduces upper-division undergraduate students to the accelerating globalization of all business. You’ll explore international business through a series of case studies that illustrate concepts and methods within three broad subject areas: (1) the economic framework of international business, (2) the operating structures of multinational corporations, and (3) a guide for global strategic management.

In this course, you’ll apply the principal concepts and skills learned in each of your core business courses to real-world situations. The key objective is to integrate this knowledge and apply it to the critical analysis of case studies and other assignments. This is the first part of a two-course capstone sequence. The focus is on scanning and evaluating a current business situation for strategic planning.

The second part of the Bachelor in Business Administration capstone sequence, this course builds on BUS 485A by focusing on five-year business strategies and the implementation, evaluation, and control of a strategic plan. As part of this final foundational course, you’ll also take a comprehensive exam for the BBA program.

Specialization Courses

Course Name

Comprehensive approach to understanding Data Issues, Analytics, and Business Strategies. Topics include: types of data sets, different analytical methods, legal and ethical issues involving data and analytics, and tools for descriptive business analytics.

An overview of data visualization, key design principles and techniques for visualizing data, and the fundamentals of communication that are required for effective data presentation using Excel and Tableau. Including how to collect and process data; create interactive visualizations; critique visualizations; and present data effectively. Other topics may include ethical uses of information displays, storytelling, infographics, immersive visualizations, and information dashboard design.

Prerequisite: MNS 205 MTH215 or MTH220 could replace MNS205 for students transferring units. and MTH 210

Basic principles and implementation techniques of statistical inference, analysis of variance, simple and multiple regression analysis, time-series analysis of trends, cyclical and seasonal components, and forecasting. Emphasizes an understanding of how these tools can support Business Analytics. Develop a high level of proficiency in Microsoft Excel.

Prerequisite: BAN 405

Methods of data mining and how to apply them to business problems. Topics may include: association, classification, clustering, logistic regression, decision trees, neural networks, support vector machines, and market/basket analysis. Data preparation, visualization, and feature selection are also addressed, as are boosting and random forests.

Prerequisite: MNS 407 and MGT 451

Modeling tools and techniques for complex and dynamic business environments. Topics may include: linear, discrete, and nonlinear optimization, multicriteria decision making, decision analysis under uncertainty, and simulation.

Learning Outcomes

Upon successful completion of this program, students will be able to:

  • Apply the concepts and methods of business analytics to business problems.
  • Evaluate data sets, data analysis methods, and data analytical tools.
  • Create viable and ethical data-driven solutions to support business decision making processes.
  • Effectively communicate data findings and model assumptions in written, oral, and visual formats for both technical and non-technical audiences.
Program Disclosure

Successful completion and attainment of National University degrees do not lead to automatic or immediate licensure, employment, or certification in any state/country. The University cannot guarantee that any professional organization or business will accept a graduate’s application to sit for any certification, licensure, or related exam for the purpose of professional certification.

Program availability varies by state. Many disciplines, professions, and jobs require disclosure of an individual’s criminal history, and a variety of states require background checks to apply to, or be eligible for, certain certificates, registrations, and licenses. Existence of a criminal history may also subject an individual to denial of an initial application for a certificate, registration, or license and/or result in the revocation or suspension of an existing certificate, registration, or license. Requirements can vary by state, occupation, and/or licensing authority.

NU graduates will be subject to additional requirements on a program, certification/licensure, employment, and state-by-state basis that can include one or more of the following items: internships, practicum experience, additional coursework, exams, tests, drug testing, earning an additional degree, and/or other training/education requirements.

All prospective students are advised to review employment, certification, and/or licensure requirements in their state, and to contact the certification/licensing body of the state and/or country where they intend to obtain certification/licensure to verify that these courses/programs qualify in that state/country, prior to enrolling. Prospective students are also advised to regularly review the state’s/country’s policies and procedures relating to certification/licensure, as those policies are subject to change.

National University degrees do not guarantee employment or salary of any kind. Prospective students are strongly encouraged to review desired job positions to review degrees, education, and/or training required to apply for desired positions. Prospective students should monitor these positions as requirements, salary, and other relevant factors can change over time.