Dr. Mohammed Nadeem

Dr. Nadeem is a Fulbright Scholar, a Distinguished Professor of Marketing and an expert in executive education programs. Professor Nadeem is intellectually curious about managerially relevant problems with rigorous training in marketing thrives in the classroom.

Professor Nadeem believes in an entrepreneurial mindset & preparing leaders to contribute lasting value to all types of organizations, in all sectors & wherever there are opportunities to make a positive difference for business and society. Dr. Nadeem is an experienced leader who is passionate about the intersection of technology & civic engagement. He is interested in Marketing/Sales for growing a high-performing team that is helping to build, launches & scale products.

Dr. Nadeem brings not only the academic distinction but also his training, expertise in Consumer Behavior and Online Reviews & commitment that demonstrates a passion for leadership, and community involvement. Dr. Nadeem’s research has won several awards including the President’s Distinguished Teaching Award, Distinguished Scholarship Award, prestigious Professoriate award & several Best Research Paper Awards. Dr.Nadeem holds Ph.D. (Business) from UIU, Cincinnati, Ohio & PDP (Marketing) from Harvard University, Cambridge, MA & a Professional Coursework from Stanford University. He is a US Citizen & lives with his family in Santa Clara, CA.

Ph.D. Thesis External Evaluator/Examiner:
1. Visvesvaraya Technological University, India [http://vtu.ac.in/]
2. Bharathiar University, India [http://www.b-u.ac.in/]
3. Mangalore University, India [https://mangaloreuniversity.ac.in/]

On Google Scholar & ResearchGate:
• http://scholar.google.com/citations?user=VPxbkVQAAAAJ&hl=en
• https://www.researchgate.net/profile/Mohammed_Nadeem6

Awards & Grants
• 2015 Award: Presidents Annual Distinguished Teaching Award, National University.
• 2014 Award: Shield of Honor for Scholarly Contribution & Case Study Workshop Award, International Research Conference (IRC), Dubai, United Arab Emirates.
• 2014 Award: Ten Years of Service Award – National University.
• 2013 Grant: Fulbright Scholar (Specialist) – Department of State – Washington DC.
• 2012 Award: Best Paper Award – International Conference on Business Intelligence, Analytics and Knowledge Management (BIAKM-2012) • Indian Business School, Hyderabad, India.
• 2009 Award: President’s Professoriate Award • National University.
• 2007 Award: Annual Distinguished Scholar of the Year Award – Research Council, National University.

Thesis Report Examiner:
• Ph.D. Thesis – External Evaluator, Visvesvaraya Technological University (VTU), India – 2016 – Present.

Seminar(s) Expert:
• Case Method • Teaching & Writing Workshops.

Online Learning Management System:
• Blackboard, eCollege, iLinc, WebCT, and LEARN (Moodle).

Keynote Speech
• Nadeem, M. (2018, February). Understanding Digital Value. Speech presented at the National Research Conference, Digital Innovation, Meeting the Business Challenges, Digecon 2018, Symbiosis Institute of Business Management, Hyderabad, India. DOI 10.13140/RG.2.2.31165.15842. https://www.researchgate.net/publication/323377535_Understanding_Digital_Value

Selected Journal Publications
. Nadeem, M., Mehta, K (2018), “UBERIZATION” OF CUSTOMER NEEDS WITH DATA ANALYTICS: HOW MARKETING STRATEGY “LIFTS” PRODUCTS INNOVATION?. British Journal of Marketing Studies, 6, (6) 40-58. http://www.eajournals.org/wp-content/uploads/Uberization-of-Customer-Needs-With-Data-Analytics.pdf

• Nadeem, M. (2017). Bitcoin•s •Pygmalion Effect•: Social Entrepreneurs are a bit-curious in marketing a special kind of property! International Journal of Academic Research in Business and Social Sciences, 7, (1), 809-820.
https://www.researchgate.net/publication/322330148_Bitcoin’s_Pygmalion_Effect_Social_Entrepreneurs_are_a_Bit_Curious_in_Marketing_a_Special_Kind_of_Property

• Nadeem, M., Woszczyna, K. S. (2016). Multi-level Approach to the •Social Marketing• Context for Innovation: Impact on Organizational Relationships, International Journal of Marketing Studies, 8(2), 24-37. http://www.ccsenet.org/journal/index.php/ijms/article/view/57792

• Nadeem, M. (2015). Employee•s (Happy) Branding Corporates `Social• Reputation: Can You Put a Price on That? International Journal of Marketing Studies, 7 (6), 116-129. http://www.ccsenet.org/journal/index.php/ijms/article/view/53926/29638

• Nadeem, M. (2015). Customer Loyalty at Any Cost: Why Is SM Poorly Integrated with Marketing Strategy? International Journal of Academic Research in Business and Social Sciences, 59(2), 78-97. http://hrmars.com/hrmars_papers/Customer_Loyalty_At_Any_Cost_Why_Is_Social_Media_Poorly_Integrated_With_Marketing_Strategy.pdf

• Nadeem, M. (2015). Chief Marketing •Analytics or Digital• Officer [CMO]: Is the •Big Data• Alone Adequate for Firm•s Customer Retention & Return on Investment? British Journal of Marketing Studies, 3(8), 17-33. http://www.eajournals.org/wp-content/uploads/Chief-Marketing—-Analytics-or-Digital—-Officer-CMO.pdf

• Nadeem, M. (2013). Emerging Markets: Maximize Shareholder Value or Corporate Sustainability? International Journal of Humanities and Social Science, 3, (5), 91-107. https://www.researchgate.net/publication/269039307_Emerging_Markets_Maximize_Shareholder_Value_or_Corporate_Sustainability

• Nadeem, M. (2012). Returning Customer: Was That a Planned Purchase? Skyline Business Journal, 7, (1), 11-17. https://www.researchgate.net/publication/269693343_Returning_Customer_Was_that_a_planned_purchase

• Nadeem, M., (2012). Social Customer Relationship Management (SCRM): How connecting social analytics to business analytics enhances customer care and loyalty? International Journal of Business and Social Science, 3, (21). https://www.researchgate.net/publication/269039312_Social_Customer_Relationship_Management_SCRM_How_connecting_social_analytics_to_business_analytics_enhances_customer_care_and_loyalty

• Nadeem, M. (2009). Purchasing Equals Happiness Equals Giving: How do you plan to spend your weekend? The Journal of American Academy of Business, Cambridge, Vol. 15, No. 1, September 2009. https://www.researchgate.net/publication/269106025_Purchasing_Equals_Happiness_Equals_Giving_How_Do_you_Plan_to_Spend_Your_Weekend

• Nadeem, M. (2008). Influence of Public Policy on Governance: Is there a Role for Shareholders as Stakeholders. The Journal of Global Business Issues, Special Edition. Spring 2008. p. 35. https://www.researchgate.net/publication/269105852_Influence_of_Public_Policy_on_Governance_Is_there_a_Role_for_Shareholders_as_Stakeholders

• Nadeem, M. (2007). Customer-Choice in Globalize e-Marketing: Why Crafting and Executing Ethics Matters for Trusted Online Transactions. Journal of Academy of Taiwan Business Management Review, Vol. 3, No. 2. https://www.researchgate.net/publication/269106759_Customer-Choice_in_Globalize_E-Marketing_Why_crafting_and_executing_ethics_matters_for_%27trusted%27_online_transactions

• Nadeem, M. (2007). Post-Purchase Dissonance: The Wisdom of the `Repeat• Purchases. Journal of Global Business Issues, Vol. 1, Issue 2. (Highly cited article by consumer behavior marketing scholars. [cited in 2009 textbook by Pearson Publishing: Consumer Behavior 10e by Schiffman/Kanuk]. https://www.researchgate.net/publication/269096050_Post-Purchase_Dissonance_The_Wisdom_of_the_%27Repeat%27_Purchases

• Nadeem, M. (2007). Emergence of Customer-Centric Branding: From Boardroom Leadership to Self-Broadcasting. The Journal of American Academy of Business, Cambridge, Vol. 12, No.1. https://www.researchgate.net/publication/269097279_Emergence_of_Customer-Centric_Branding_From_Boardroom_Leadership_to_Self-Broadcasting

• Nadeem, M. (2006). How Leadership Results in Return on Customer, and Customer Lifetime Value. The Business Review, Cambridge, Vol. 6, No.1. https://www.researchgate.net/publication/269105886_How_E-Business_Leadership_Results_in_Customer_Satisfaction_and_Customer_Lifetime_Value

• Nadeem, M. (2006). Maximizing Return on Investment in a Global Market: Who is adding value by connecting people (customers), technology, and processes. Journal of Academy of Taiwan Business Management Review, Vol. 1, No. 1. https://www.researchgate.net/publication/240749899_Maximizing_Return_on_Investment_ROI_in_Global_Market_Chief_Knowledge_Officer_CKO_Adding_Value_by_Connecting_People_Technology_and_Processes

Publications

  • Mohammed Nadeem (Ph.D) 1; And Kamlesh Mehta, D.B.A. 2;. (2018). UBERIZATION OF CUSTOMER NEEDS WITH DATA ANALYTICS: HOW MARKETING STRATEGY LIFTS PRODUCTS INNOVATION?. British Journal of Marketing Studies, 6(6): 40-58.
  • Mohammed Nadeem, Ph.D.. (2017). Bitcoin's "Pygmalion Effect": Social Entrepreneurs are a bit-curious in marketing a special kind of property!. International Journal of Academic Research in Business and Social Sciences, 7(1): 809-820.
  • Nadeem, M., Woszczyna, K. S.. (2016). Multi-level Approach to the "Social Marketing" Context for Innovation: Impact on Organizational Relationships. International Journal of Marketing Studies, 8(2): 24-37.
  • Mohammed Nadeem, Ph.D.. (2015). Employee's (Happy) Branding Corporates `Social Reputation: Can You Put a Price on That?. International Journal of Marketing Studies, 7(6): 116-129.
  • Mohamme Nadeem, Ph.D.. (2015). Customer Loyalty at Any Cost: Why Is SM Poorly Integrated with Marketing Strategy?. International Journal of Academic Research in Business and Social Sciences, 59(2): 78-97.
  • Mohammed Nadeem, Ph.D.. (2015). Chief Marketing "Analytics or Digital" Officer [CMO]: Is the "Big Data" Alone Adequate for Firm's Customer Retention & Return on Investment?. British Journal of Marketing Studies, 3(8): 17-33.
  • Mohammed Nadeem, Ph.D.. (2015). Customer Loyalty At Any Cost: Why Is Social Media Poorly Integrated With Marketing Strategy?. International Journal of Academic Research in Business and Social Sciences, 5(2): 78-97.
  • Nadeem, M. (2013). Emerging Markets: Maximize Shareholder Value or Corporate Sustainability?. 3(5): 91-107.
  • Mohammed Nadeem, Ph.D.. (2009). Purchasing Equals Happiness Equals Giving: How do you plan to spend your weekend?. 15(1): .
  • Mohammed Nadeem, Ph.D.. (2007). Emergence of Customer-Centric Branding: From Boardroom Leadership to Self-Broadcasting. 44-49.
  • Nadeem, M. (2007). Customer-Choice in Globalize e-Marketing: Why Crafting and Executing Ethics Matters for Trusted Online Transactions. 113-121.
  • Nadeem, M. (2007). Post-Purchase Dissonance: The Wisdom of the Repeat Purchases. 183-193.
  • Nadeem, M. (2007). Emergence of Customer-Centric Branding: From Boardroom Leadership to Self-Broadcasting. 44-50.
  • Nadeem, M. (2006). How E-Business Leadership Results in Customer Satisfaction, and Customer Lifetime Value. 218-224.
  • Nadeem, M. (2006). Leadership in Customer Retention Resulting in Competitive Advantage in the E-Business Market. 68-76.
  • Nadeem, M. (2006). Knowledge Management and Customer Leadership: Revolutionizing E-Business Marketing Excellence. 80.

Presentations

  • Nadeem, M. (2014). Case Method Worshop. Conference presented at the Qassim University, Saudi Arabia.
  • Nadeem, M. (2013). Marketing Strategy Seminar – "High Performance Telecom". Seminar presented at the , Saudi Arabia.
  • Nadeem, M. (2013). US Fulbright Specialist, Business Administration (Marketing). Conference presented at the College of Business Administration, Jazan University, Saudi Arabia.
  • Nadeem, M. (2013). Do stakeholders play a role in disciplining firms in emerging markets?. Paper presented at the , Hyderabad, India.
  • Nadeem, M. (2013). Face Time: Teaching with Social Media in the Marketing Classroom. Paper presented at the , Riyadh, Saudi Arabia.
  • Nadeem, M. (2012). Social Customer Relationship Management (SCRM): How connecting social analytics to business analytics enhances customer care and loyalty?. Paper presented at the , Hyderabad, India.
  • Nadeem, M. (2012). Returning Customer: Was that a planned purchase?. Paper presented at the Skyline University College, Sharjah, UAE.
  • Nadeem, M. (2009). Managing Brand Relationships: Should Board Rooms Listen to Consumer Choices?. Paper presented at the , Hyderabad, India.
  • Nadeem, M. (2008). Influence of Public Policy on Governance: Is there a Role for Shareholders as Stakeholders?. Paper presented at the , Honolulu, HI.
  • Nadeem, M. (2007). The Impact of E-Business on Branding: A Customization and Personalization Perspective. Paper presented at the , Nacogdoches, Texas.
  • Nadeem, M. (2005). Maximizing ROI in a Global Market: Chief Knowledge Officer (CKO) adding value by connecting People, Processes, and Technology. Paper presented at the , Dubai, United Arab Emirates.
  • Nadeem, M. (2005). Brand Halal: Foods for US—Is Co-Branding a way to go?. Paper presented at the , Dubai, United Arab Emirates.
Dr. Mohammed Nadeem

Contact Information

Dr. Mohammed Nadeem

College: School of Business and Management

Department: Marketing and Management

Academic Program Director: Master of Science in Marketing

mnadeem@nu.edu

(408) 236-1150

San Jose Campus

Education

The Union Institute and Univ - PHD - eBusiness Management