Mercadotecnia Global

Course Description

Un estudio de planificación y organización estratégicas para la mercadotecnia internacional al investigar los mercados globales, realizar mercadotecnia de productos de consumo, productos industriales y servicios en el mercado mundial. Investiga el esfuerzo de publicidad y promoción internacionales, la venta personal y la administración de personal, la fijación de precios, el sistema de distribución, la mecánica y logística del comercio de exportación, los requerimientos financieros para la mercadotecnia internacional y la coordinación y control de las operaciones globales. También trata acerca del efecto de los convenios comerciales sobre los negocios internacionales.

Learning Outcomes

  • Identificar los factores clave que se relacionan con la creación de un mercado global.
  • Investigar e identificar mercados extranjeros rentables.
  • Discutir el impacto de los diferentes valores culturales y sistemas de creencias sobre los productos de mercadotecnia.
  • Discutir los elementos clave de la Mercadotecnia Global ética.
  • Desarrollar un plan de Mercadotecnia Global.

Why Choose National University?

We’re proud to be a veteran-founded, San Diego-based nonprofit. Since 1971, our mission has been to provide accessible, achievable higher education to adult learners. Today, we educate students from across the U.S. and around the globe, with over 150,000 alumni worldwide.

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Study when and where it’s convenient for you with evening, weekend, and 100% online classes.

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Apply or transfer any time. Classes start monthly, and applications are accepted year round.

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Attend class onsite at one of over 20 campus locations across California or in Nevada.

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As a Yellow Ribbon school, we offer tuition discounts to servicemembers and dependents.

School of Business and Management

“Our business and management programs equip students with the knowledge and tools needed to lead their organizations and stay competitive in the job marketplace.”
School of Business and Management
Asya W.
Class of 2009