A study of the responsiveness of individuals to various sources and forms of social influence. Major areas of study include persuasion, conformity, obedience, prejudice, attitude formation and change, social behavior, altruism, aggression and the influence of the mass media. Emphasizes social circumstances rather than variations in personal characteristics, as in personality theory.
- Describe the scientific methods used to examine the way individuals think, feel, and behave in social situations.
- Describe social standards of behavior.
- List and explain the major constructs and theories about the way in which social situations affect behavior.
- Analyze the way in which social systems influence behavior.
- Describe major theories of social cognition.
- Identify and describe factors that influence our judgments of others.
- Discuss the influence of mass media on social behavior and cognition.
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College of Letters and Sciences
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