A study of the responsiveness of individuals to various sources and forms of social influence. Major areas of study include persuasion, conformity, obedience, prejudice, attitude formation and change, social behavior, altruism, aggression and the influence of the mass media. Emphasizes social circumstances rather than variations in personal characteristics, as in personality theory.
- Describe the scientific methods used to examine the way individuals think, feel, and behave in social situations.
- Describe social standards of behavior.
- List and explain the major constructs and theories about the way in which social situations affect behavior.
- Analyze the way in which social systems influence behavior.
- Describe major theories of social cognition.
- Identify and describe factors that influence our judgments of others.
- Discuss the influence of mass media on social behavior and cognition.
Why Choose National University?
We’re proud to be a veteran-founded, San Diego-based nonprofit. Since 1971, our mission has been to provide accessible, achievable higher education to adult learners. Today, we educate students from across the U.S. and around the globe, with over 180,000 alumni worldwide.
Focus on one subject at a time — one month at a time — and finish your degree faster.
75+ Degree Programs
Choose from associate, bachelor’s, and master’s degrees, plus credentials and certificates.
On Campus or Online
Study when and where it’s convenient for you with evening, weekend, and 100% online classes.
Apply or transfer any time. Classes start monthly, and applications are accepted year round.
Attend class and learn onsite at one of over 20 locations in California.
As a Yellow Ribbon school, we offer tuition discounts to servicemembers and dependents.
College of Letters and Sciences
“Our faculty are established scholars and creators in their own fields. They are dedicated to making your entry into their disciplines a successful one, preparing you for your career as well as graduate study.”College of Letters and Sciences